AWS 10DLC registration is the The Campaign Registry (TCR) brand and campaign filing used when Amazon Web Services SMS products send United States Application-to-Person (A2P) traffic from a 10-Digit Long Code (10DLC). Product names have included Amazon End User Messaging and earlier Amazon Pinpoint SMS surfaces. Confirm the live AWS console name for your account.
mytcrplus.com is not affiliated with Amazon Web Services.
AWS Does Not Replace TCR
AWS account KYC is not a campaign record. IAM permissions are not a trust score. You still file:
- Brand identity for the legal sender
- Campaign details for each program
- Origination identity mapping after approval
“AWS 10DLC campaign registration” is that program layer. Developers who automate sends still need approved records before production bursts.
Engineering Pitfalls
- Creating 10DLC numbers in a region and sending before campaign approval
- Using a sandbox origination identity as if it were registered A2P
- Putting the AWS account alias in sample copy instead of the consumer brand
- Treating CloudWatch delivery failures as application bugs when the registry status is pending
Read the event reason codes. Incomplete registration produces carrier filtering that no retry loop will fix.
Timing and Fees
Brand review often takes 1–3 business days when identity is clean. Campaign review often takes 1–10 business days. Manual review after a trust score under 50 often takes 7–10 business days.
AWS invoices TCR pass-through and message charges on AWS price lists. Use those lists, not a generic blog table.
FAQ
Is AWS 10DLC registration available through CloudFormation alone?
Infrastructure as code can request resources. TCR review still happens outside the template.
Does AWS registration cover Canada?
TCR 10DLC is a United States construct. Use the AWS product guide for other countries.
Disclaimer
Mytcrplus.com provides tools and templates to support compliance efforts but does not provide legal advice. Compliance requirements vary by industry, jurisdiction, and use case. You are responsible for ensuring your messaging practices comply with applicable laws, obtaining appropriate consent from recipients, and monitoring ongoing compliance as regulations evolve. Consult legal counsel if you are unclear about your specific compliance situation.
MYTCRPLUS.com is not affiliated with The Campaign Registry. TCR and The Campaign Registry are trademarks owned by The Campaign Registry. The use of TCR is nominative use only.