What is 10DLC brand registration? It is the The Campaign Registry (TCR) identity record for the legal entity that sends United States Application-to-Person (A2P) SMS from a 10-Digit Long Code (10DLC). A2P 10DLC brand registration is the same file named with the traffic class.
The brand answers who is sending. The campaign answers what is being sent.
What Goes in the Brand File
- Legal name
- Employer Identification Number (EIN) or accepted sole-proprietor identifier
- Website
- Address and authorized contacts
- Vertical
- Optional D-U-N-S and other identity supports the Campaign Service Provider (CSP) accepts
TCR assigns a trust score from 0 to 100 after the brand lands. Scores under 50 often enter 7–10 business days of manual review.
What Brand Registration Is Not
It is not campaign approval. It is not number provisioning. It is not Telephone Consumer Protection Act (TCPA) consent. It is not a monthly campaign invoice by itself. Standard brand fees are commonly cited near $4 one-time.
FAQ
What is A2P 10DLC brand registration fee?
The standard TCR brand line is commonly cited near $4 one-time. Enhanced vetting costs more. CSP markup varies.
Disclaimer
Mytcrplus.com provides tools and templates to support compliance efforts but does not provide legal advice. Compliance requirements vary by industry, jurisdiction, and use case. You are responsible for ensuring your messaging practices comply with applicable laws, obtaining appropriate consent from recipients, and monitoring ongoing compliance as regulations evolve. Consult legal counsel if you are unclear about your specific compliance situation.
MYTCRPLUS.com is not affiliated with The Campaign Registry. TCR and The Campaign Registry are trademarks owned by The Campaign Registry. The use of TCR is nominative use only.