Why This Rejection Happens
Your web-based opt-in form (or its accompanying disclosure text) does not explicitly state the Brand Name. Carriers require that the consumer knows exactly who they are giving their phone number to.
Common Triggers: Generic forms that say "Sign up for updates" without mentioning the company name, or landing pages where the logo is not clearly visible near the form.
Root Cause Analysis
Primary Triggers
- Generic Disclosure: The fine print says "I agree to receive messages from us" instead of "from [Brand Name]."
- White Labeling: You are an agency using a generic form for multiple clients, and forgot to dynamically insert the specific client's brand name.
- Logo Absence: The form is embedded on a page without a visible header or logo identifying the brand.
Required Elements
| Element | Required Language | Rationale |
|---|---|---|
| Disclosure Text | "from [Brand Name]" | Links consent to the specific legal entity. |
| Visibility | Above/Below "Submit" | Must be seen before the user clicks the button. |
| Consistency | Matches Registration | Name on form must match name in TCR (Code 2006 check). |
Step-by-Step Remediation
Edit Your Web Form Disclosure
Locate the small text near your form's checkbox or submit button. Ensure the Brand Name is hardcoded there.
✓ Compliant Disclosure
"I agree to receive SMS updates from North Star Logistics..."
✗ Non-Compliant Disclosure
"I agree to receive SMS updates from the company..."
Verify Logo Visibility
If you rely on the page header to identify the brand, ensure the logo is visible in the screenshot you provide. If the form is in a popup, the popup itself should have the logo or brand name.
Update Screenshot (If Applicable)
If your form is behind a login, take a new screenshot showing the updated disclosure text with the brand name and upload it to the TCR portal.
Carrier-Specific Requirements
T-Mobile
- Does not accept "implied" branding. Even if the website URL matches the brand, the legal disclosure text must state the brand name explicitly.
AT&T
- Checks for consistency. If the form says "Joe's Pizza" but the registration says "Smith LLC," you must link them (e.g., "Joe's Pizza, a Smith LLC company").
MyTCRPlus Tools That Can Help
Consent Form Builder
Generate compliant HTML for your form that automatically inserts your registered Brand Name.
Brand Consistency Checker
Ensures the name on your form matches the name in your official registration data.
Pre-Resubmission Checklist
- The Brand Name appears in the disclosure text near the checkbox/button.
- The Brand Name matches the TCR registration exactly.
- The web page itself has a visible logo or header with the Brand Name.
- I have updated the live website before resubmitting the URL.
Common Mistakes to Avoid
❌ "Receive texts from us"
Using pronouns like "us," "we," or "our" is the most common reason for this rejection. Carriers do not know who "us" is.
❌ Brand Name only in Footer
Having the brand name in the footer is good, but if the form is at the top of the page, the user might not see it. Repeat the name in the form disclosure.
Expected Timeline
Related Rejection Codes
This guidance provides general information about 10DLC compliance requirements. Explicit identification of the sender is mandatory under CTIA guidelines to prevent spoofing and fraud. Organizations should ensure their digital forms leave no ambiguity about the entity collecting consumer data. MyTCRPlus does not provide legal advisory services or regulatory representation.