Why This Rejection Happens
The "Call-to-Action" (CTA) or opt-in instructions you provided fail to clearly identify who will be sending the messages. Whether it's a web form description, a verbal script summary, or a flyer, the Brand Name must be explicitly stated as the sender.
Common Triggers: Writing "Sign up for updates" without saying "from [Brand Name]," or using a generic term like "our team" in the description field.
Root Cause Analysis
Primary Triggers
- Generic Descriptions: You described the flow as "User enters number to get alerts" but forgot to specify "alerts from Acme Corp."
- Inconsistent Naming: The description uses a nickname ("Joe's") that doesn't match the registered Brand ("Joseph Smith LLC"), causing a mismatch flag.
- Omission in Mockup: If you uploaded a mockup of a flyer or web page, the Brand Name/Logo was missing or too small to read.
Required Elements
| Element | Required Language | Rationale |
|---|---|---|
| Brand Identification | "from [Brand Name]" | Links the consent to the specific legal entity. |
| Context | "receive messages from..." | Clarifies the source of the future texts. |
| Consistency | Match Registration Name | Prevents "spoofing" or identity confusion. |
Step-by-Step Remediation
Review Your "Call-to-Action" Description
Go to the "Message Flow" or "CTA" field in your campaign registration. Read what you wrote.
✓ Compliant Description
"Users sign up on our website to receive shipping notifications from North Star Logistics."
✗ Non-Compliant Description
"Users sign up to receive notifications."
(Missing Brand Name.)
Insert the Brand Name
Edit the text to explicitly name the sender. If you use a DBA, ensure it matches your "Display Name" or "Trade Name" field.
Check Visual Evidence
If you uploaded a screenshot or flyer, ensure the Brand Name is visible on that image. If it's just a generic "Scan to Join" sign with no logo, it will be rejected.
Carrier-Specific Requirements
T-Mobile
- Requires "Clear and Conspicuous" identification of the sender at the point of opt-in. A description that omits the brand name is considered incomplete.
AT&T
- Verifies that the brand name in the description matches the brand name in the message content samples. They must align perfectly.
MyTCRPlus Tools That Can Help
Brand Consistency Checker
Scans your description text against your registered Brand Name to highlight discrepancies.
Campaign Description Generator
Generates a compliant CTA description that automatically inserts your Brand Name in the right places.
Pre-Resubmission Checklist
- The CTA description includes the full Brand Name.
- The Brand Name matches the TCR registration data.
- I have avoided pronouns like "we" or "us" in favor of the proper name.
- If I uploaded an image, the logo/name is clearly visible.
Common Mistakes to Avoid
❌ Using "Our Company"
Don't write "Users opt in to receive texts from our company." Carriers don't know who "our company" is. Be specific: "from Acme Corp."
❌ Mismatched DBA
If you registered as "Smith LLC" but your description says "Joe's Pizza," ensure "Joe's Pizza" is listed as a DBA in your brand profile.
Expected Timeline
Related Rejection Codes
This guidance provides general information about 10DLC compliance requirements. Identifying the message sender is a core transparency requirement to prevent fraud and spam. Organizations should ensure their opt-in descriptions leave no doubt about the entity collecting the consent. MyTCRPlus does not provide legal advisory services or regulatory representation.