Critical Enforcement Changes
SHAFT ML & Tiered Fines
Real-time ML blocking is active. Prohibited content incurs immediate passthrough fines ranging from $250 to $10,000 per single violation.
100% Unregistered Blocks
AT&T now actively blocks 100% of unregistered A2P traffic. Cryptocurrency and NFT campaigns are rejected outright by manual review.
Surcharges & Spikes
A2P surcharges increased. Volume spikes >300% in 24 hours trigger automatic suspension without warning or appeal period.
10DLC Enforcement
Fully integrated into the 10DLC framework. Non-registered traffic faces heavy filtering and immediate sender ID blocking.
| Trust Score | Rate Limit | Daily Capacity |
|---|---|---|
| 75–100 (High) | 60–225 msg/min | 86K–324K msgs |
| 50–74 (Medium) | 30–60 msg/min | 43K–86K msgs |
| 0–49 (Low) | 6 msg/min | 8,640 msgs |
| Unregistered / Sole Prop | 1 msg/sec (approx) | Heavy filtering |
| Item | One-Time Cost | Monthly Recurring |
|---|---|---|
| Brand Registration | $4.00 | -- |
| Brand Vetting (Aegis/WMC) | $40.00 (Standard) | -- |
| Campaign Vetting | $15.00 (Per attempt) | -- |
| Campaign Maintenance | -- | $1.50 - $10.00 /mo |
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