AWS 10DLC campaign registration is the program object inside Amazon’s messaging stack. Engineers create it after the brand identity object exists. The object tells The Campaign Registry (TCR) the use case, samples, opt-in path, and policy URLs for one Application-to-Person (A2P) stream.
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Object Order
Brand create. Brand status approved or accepted. Campaign create. Campaign status approved. Origination identity association. Production send. Reversing that order produces filtered traffic and confusing CloudWatch reasons.
Each distinct production template family deserves its own campaign object when purpose or consent differs. A one-time passcode campaign cannot carry a promotional drip.
What Reviewers Compare on an AWS Packet
They load the privacy URL and terms URL from a public resolver. They read sample strings against the live call to action. A staging host that requires a VPN fails that inspection. Freeze those URLs during review.
Campaign review often spans 1–10 business days. Special classifications last longer. Resubmitting the same rejected description without a material fix purchases another fee cycle.
FAQ
Can I attach one AWS campaign to every 10DLC in the account?
You may map multiple numbers to one approved campaign when they send the same program. Different programs need different campaigns.
Disclaimer
Mytcrplus.com provides tools and templates to support compliance efforts but does not provide legal advice. Compliance requirements vary by industry, jurisdiction, and use case. You are responsible for ensuring your messaging practices comply with applicable laws, obtaining appropriate consent from recipients, and monitoring ongoing compliance as regulations evolve. Consult legal counsel if you are unclear about your specific compliance situation.
MYTCRPLUS.com is not affiliated with The Campaign Registry. TCR and The Campaign Registry are trademarks owned by The Campaign Registry. The use of TCR is nominative use only.