Why This Rejection Happens
The Campaign Registry (TCR) and carriers cannot verify your business identity because no functional website or social media presence was found during the vetting process.
Common Triggers: Missing URL field, "Coming Soon" page, broken link (404/500), or private social media profile.
Root Cause Analysis
Primary Triggers
- Empty Field: No URL was provided in the Brand or Campaign attributes.
- Inaccessible Site: The provided URL leads to a password-protected, maintenance mode, or dead page.
- Lack of Content: The site exists but contains no business information (brand name, address, contact) to verify the entity.
- Private Profile: A social media link was provided (e.g., Facebook) but is set to private or personal, not a business page.
Required Elements for Online Presence
| Element | Standard | Rationale |
|---|---|---|
| Functional URL | https://www.yourdomain.com or https://www.facebook.com/yourbusiness | Must be publicly accessible without a password. |
| Brand Identification | Logo, Business Name, or "About Us" section | Links the digital presence to the legal entity registered. |
| Contact Information | Email, Phone, or Physical Address | Proves the business is operational and reachable by consumers. |
Step-by-Step Remediation
Verify Current URL Status
Check the URL you submitted in your Brand settings. Open it in an "Incognito" or "Private" window to ensure it is viewable by the public, not just logged-in admins.
✓ Accepted URL Types
https://www.company.com
https://www.facebook.com/company
https://www.linkedin.com/company/id✗ Rejected URL Types
http://localhost:8080 (Local)
https://company.wixsite.com/site (Unfinished)
https://facebook.com/profile.php?id=123 (Personal)Establish a Minimal Viable Presence (If Website Not Ready)
If your main website is under construction, you must provide an alternative. Do not submit a "Coming Soon" page.
Action: Create a public Facebook Business Page or LinkedIn Company Page. Ensure it has:
- Profile picture (Logo)
- "About" section with business description
- At least 1 post (e.g., "Welcome to [Brand Name]")
Ensure Consistent Branding
The name on the website/social profile must match the "Legal Name" or "DBA" used in your 10DLC registration.
✓ Compliant Match
TCR Brand Name: Acme Solar LLC
Website Title: Acme Solar Solutions
URL: acmesolar.com✗ Non-Compliant Match
TCR Brand Name: Acme Solar LLC
Website Title: John's Personal Blog
URL: johnsmithblog.comResubmit with Valid URL
Update the Brand/Campaign attributes with the corrected URL. Double-check for typos (e.g., missing ".com" or misspelled protocol).
Carrier-Specific Requirements
T-Mobile
- Requires a "functioning website" or "substantial social media presence".
- Personal social media profiles are strictly rejected for business messaging.
AT&T
- Website must show the legal entity name or registered DBA.
- Privacy Policy must be accessible (often checked alongside online presence).
Verizon
- Strict validation of URL reachability.
- 403 Forbidden or 404 Not Found errors result in immediate block.
MyTCRPlus Tools That Can Help
Brand Registration Helper
Validates that your Brand Name, EIN, and Website URL are consistent and formatted correctly for submission.
Website Validator
Automatically checks your URL for accessibility, SSL status, and presence of required keywords.
SSL Certificate Checker
Ensures your website link is secure (HTTPS), which increases trust score with carriers.
Pre-Resubmission Checklist
- URL loads successfully in an Incognito/Private window.
- Website content displays the Brand Name used in registration.
- "Coming Soon" or "Maintenance" pages have been replaced with live content.
- Social media profiles (if used) are set to "Public" / "Business".
- SSL certificate (https) is valid and active.
Common Mistakes to Avoid
❌ Using Internal/Staging URLs
Never submit a URL like staging.mysite.com or localhost. Carriers cannot access these.
❌ Forgetting to Publish
Using a website builder (Wix, Squarespace) but failing to click "Publish" before submitting to TCR.
❌ Typos in URL
Simple errors like http:/mysite.com (missing slash) or .co instead of .com cause instant rejection.
Expected Timeline
Related Rejection Codes
This guidance provides general information about 10DLC compliance requirements and does not constitute legal advice. Brand presence requirements vary based on carrier policies and vetting partners. Organizations should ensure their digital footprint accurately reflects their legal entity. MyTCRPlus does not provide legal advisory services.