CTA Missing Privacy Link
Why This Rejection Happens
The "Call-to-Action" (CTA) provided in your registration fails to provide access to your Privacy Policy. Consumers must be able to review how their data will be handled before they opt in, typically via a direct hyperlink on the form.
Common Triggers: Web forms that link to Terms but forget Privacy, or descriptions that fail to mention where the policy is located.
Root Cause Analysis
Primary Triggers
- Missing Hyperlink: The disclosure text says "See Privacy Policy" but it's plain text, not a clickable link.
- Broken Link: The URL provided leads to a 404 page or a login screen.
- Incomplete Description: The visual proof (screenshot) shows the link, but the written CTA description field omitted it.
Required Elements
| CTA Type | Required Element | Placement |
|---|---|---|
| Web Form | Active Hyperlink | "View our [Privacy Policy]" near submit button. |
| Physical Signage | Full URL | "Privacy: brand.com/privacy" in footer. |
| Verbal Script | Spoken Location | "Privacy policy available at [URL]." |
Step-by-Step Remediation
Verify Your Privacy URL
Ensure your privacy policy page is live and compliant (no selling data). Copy the exact URL.
Add the Link to Your CTA
Web: Edit the form footer HTML to include <a href="/privacy">Privacy Policy</a>.
✓ Compliant Web CTA
"I agree to receive SMS alerts. View our Privacy Policy."
✗ Non-Compliant Web CTA
"View our Privacy Policy." (No link)
Update the Description
Update the text in the "Call-to-Action" description field to mention the Privacy link is present.
"The form includes a direct link to the Privacy Policy..."
Carrier-Specific Requirements
T-Mobile
- Requires the Privacy Policy to be accessible from the opt-in page. A footer link is generally acceptable if visible.
AT&T
- Checks the content of the linked page. The policy must explicitly state that mobile numbers are not shared with third parties for marketing (Code 805).
MyTCRPlus Tools That Can Help
Privacy Policy Generator
Create a compliant policy page that specifically addresses SMS data sharing requirements.
Use This Tool →CTA Validator
Upload your CTA URL, and we'll verify if the Privacy link is detected.
Use This Tool →Pre-Resubmission Checklist
- The CTA (web/image) includes a visible "Privacy Policy" link/URL.
- The link works (no 404).
- The linked page contains the "No Sharing" clause.
- I have updated the description text to match.
Common Mistakes to Avoid
❌ Linking to Homepage
Do not link "Privacy Policy" to your homepage (`brand.com`). It must go to the specific policy page (`brand.com/privacy`).
❌ "Terms & Privacy" as One Link
While sometimes accepted, it is safer to have two distinct links: one for Terms, one for Privacy.
Expected Timeline
This guidance provides general information about 10DLC compliance requirements. Privacy transparency is a key requirement for consumer trust and carrier approval. Organizations should ensure their opt-in materials provide clear access to their data handling policies. MyTCRPlus does not provide legal advisory services or regulatory representation.