TCR Brand Consistency Checker

What It Does

The Brand Consistency Checker validates the identity data a Campaign Service Provider submits for TCR brand registration. It checks the EIN format, that the legal name carries the entity designation, the website domain, the state of registration and the business type, and flags weaker signals such as a young domain.

Brand vetting compares these fields against IRS and state records and the public website. A legal name that does not match the EIN record, or a website that shows a different business name, is a common cause of brand rejection and low trust scores. The full version runs a 14-point audit across registration data, sender identity, message content and domain.

Who It Is For

• Businesses preparing a first brand registration
• Senders whose brand failed identity verification
• Agencies registering many client brands

Inputs

Outputs

• Overall status and score
• Error, warning and pass counts
• Individual checks, each with status, category, message and details

Worked Example

From the MyTCRPlus API documentation. The request is sent to POST /v1/tools/brand-checker; the web tool in the Compliance Suite takes the same inputs.

Request

{
  "ein": "12-3456789",
  "legalName": "Acme Corporation",
  "dbaName": "Acme Tech",
  "websiteDomain": "acme.com",
  "state": "CA",
  "businessType": "corporation"
}

Response (200 OK)

{
  "success": true,
  "tool": "brand-checker",
  "tokenUsed": true,
  "balanceAfter": 194,
  "results": {
    "status": "pass",
    "score": 95,
    "errorCount": 0,
    "warningCount": 1,
    "passCount": 6,
    "checks": [
      {
        "status": "pass",
        "category": "EIN Format",
        "message": "EIN format valid (XX-XXXXXXX)",
        "details": "Format matches IRS requirements"
      },
      {
        "status": "pass",
        "category": "Legal Name",
        "message": "Legal name provided",
        "details": "Contains required entity designation"
      },
      {
        "status": "warning",
        "category": "Domain Age",
        "message": "Domain age not verified",
        "details": "Domains older than 30 days are preferred"
      }
    ]
  }
}

Cost

1 token per check. Tool tokens are bought once, work across all 16 web tools, and never expire, and a free token is added every day. Tool tokens cost $3.50 to $5.00 each, depending on pack size. Compliance API calls use separate API tokens ($0.50 to $0.90 each), and professional users and resellers can ask about an optional monthly token plan.

How to Run It

1. Open the TCR Brand Consistency Checker in the Compliance Suite and sign in, or create an account.
2. Enter the inputs listed above and run the tool. One token is deducted per run unless noted under Cost.
3. For automation, call POST /v1/tools/brand-checker on https://api.mytcrplus.com/v1 with a JWT bearer token. See the API documentation.

FAQ

Why do legal name and EIN have to match exactly?

TCR brand vetting checks the submitted legal name against the record for the EIN. Abbreviations, missing entity suffixes or a DBA in the legal name field are common reasons verification fails.

Can I register using a DBA?

Submit the legal name in the legal name field and the DBA separately. The checker accepts a dbaName so it can compare both against your website.

Does domain age matter?

It is a trust signal. The documented example warns that domains older than 30 days are preferred.

How much does a check cost?

One token per check. Tokens are bought once, work across all MyTCRPlus tools, and do not expire.

Is there an API endpoint?

Yes. POST /v1/tools/brand-checker on the MyTCRPlus REST API.

Related Guides

• TCR Brand Registration
• Brand Vetting: What It Controls
• 10DLC EIN Requirements
• 10DLC Brand Registration

Disclaimer

MyTCRPlus provides tools and templates to support compliance efforts but does not provide legal advice. MyTCRPlus is not a Campaign Service Provider and does not file registrations or send messages. Carrier approval, filtering and throughput remain at the discretion of TCR, the Direct Connect Aggregators and the carriers.

MYTCRPLUS.com is not affiliated with The Campaign Registry. TCR and The Campaign Registry are trademarks owned by The Campaign Registry. The use of TCR is nominative use only.