10DLC campaign registration is the program filing that describes one Application-to-Person (A2P) messaging use case under a brand already recorded in The Campaign Registry (TCR). Carriers review that program before they treat related 10-Digit Long Code (10DLC) traffic as registered A2P.
The campaign is not the company file. The brand is the company file. Mixing those layers produces incomplete registrations.
Campaign Fields Reviewers Read
- Use-case category
- Campaign description, typically 40 characters or more
- Two sample outbound messages
- Opt-in method and consent narrative
- STOP workflow
- HELP workflow
- Privacy policy URL
- Terms of service URL
- Subscriber frequency and cost language for promotional programs
Sample messages should name the brand, state the purpose, and include opt-out. “Msg & data rates may apply” belongs in consumer-facing copy where that disclosure is used.
Use Case Selection
Use-case misalignment is a leading rejection driver in platform-reported diagnostics. Pick the category that matches production traffic.
Low-risk starting points often include 2FA and account notifications. Marketing, mixed, and special use cases draw more scrutiny. Political, charity, and some lending programs can add mobile network operator review.
Do not hide promotional intent inside a transactional label. Reviewers compare samples, the website call to action, and the description.
Campaign Review Path
Standard use cases enter Direct Connect Aggregator (DCA) review. Special use cases can add operator review.
Campaign timing commonly runs 1–10 business days and depends on trust score and use case. Trust scores under 50 often move the related work into a 7–10 business day manual path. Freeze website and opt-in changes while review is open.
Approval does not authorize a different program next month. Material changes need an updated or new campaign.
Campaign Fees
Industry TCR charges commonly cited for standard campaigns are about $10–$15 per month per campaign. Special use cases can cost more. Rejected campaigns can incur resubmission fees, often cited around $40 or more.
Those figures are registry and CSP charges, not mytcrplus.com product prices. Confirm the live CSP invoice.
After the Campaign Approves
Map 10DLC numbers to the approved campaign inside the Campaign Service Provider (CSP) console. Traffic sent from unmapped numbers remains unregistered.
Keep STOP processing live. Keep samples and production copy aligned. Run a message validator when legal or offer language changes.
mytcrplus.com can generate documentation and score copy. It does not file the campaign as CSP of record.
FAQ
What is 10DLC campaign registration?
It is the TCR program record for one A2P use case under a registered brand.
What is A2P 10DLC campaign registration?
The same filing, named with the traffic class.
How many campaigns does one brand need?
One per distinct program. Do not collapse unrelated use cases into a single description.
Disclaimer
Mytcrplus.com provides tools and templates to support compliance efforts but does not provide legal advice. Compliance requirements vary by industry, jurisdiction, and use case. You are responsible for ensuring your messaging practices comply with applicable laws, obtaining appropriate consent from recipients, and monitoring ongoing compliance as regulations evolve. Consult legal counsel if you are unclear about your specific compliance situation.
MYTCRPLUS.com is not affiliated with The Campaign Registry. TCR and The Campaign Registry are trademarks owned by The Campaign Registry. The use of TCR is nominative use only.