A2P 10DLC brand registration is the identity layer named with the traffic class. The Campaign Registry (TCR) stores the legal sender that will originate Application-to-Person (A2P) SMS from a United States 10-Digit Long Code (10DLC). The campaign layer is a later object.
Identity Payload
Legal name. Employer Identification Number (EIN) or accepted sole-proprietor identifier. Website. Address. Authorized contacts. Vertical. Optional D-U-N-S if the Campaign Service Provider (CSP) shows the field.
The legal name must match tax records. A marketing DBA belongs in the DBA field or in sample copy, not in the legal-name slot.
Score After the Brand Lands
TCR assigns a trust score from 0 to 100. Scores under 50 often enter 7–10 business days of manual review. Higher bands can see higher throughput later, with top bands associated with up to 4,500 messages per minute per campaign. Carriers control that cap.
Clean identity packets often return in 1–3 business days.
FAQ
Does A2P 10DLC brand registration let me send?
No. You still need an approved campaign and mapped numbers.
Disclaimer
Mytcrplus.com provides tools and templates to support compliance efforts but does not provide legal advice. Compliance requirements vary by industry, jurisdiction, and use case. You are responsible for ensuring your messaging practices comply with applicable laws, obtaining appropriate consent from recipients, and monitoring ongoing compliance as regulations evolve. Consult legal counsel if you are unclear about your specific compliance situation.
MYTCRPLUS.com is not affiliated with The Campaign Registry. TCR and The Campaign Registry are trademarks owned by The Campaign Registry. The use of TCR is nominative use only.