Why This Rejection Happens
This code means there is a problem with how you handle the "STOP" keyword. Either your sample STOP response is missing mandatory elements (Brand Name + Confirmation), or your description of the opt-out process contradicts the sample messages.
- Sample STOP response: "You are unsubscribed." (Missing Brand Name).
- Sample STOP response: "Goodbye." (Missing confirmation of no future msgs).
- Description says users can reply "QUIT" but system only supports "STOP."
Root Cause Analysis
Primary Triggers
- Incomplete Message: The user needs to know *who* they stopped and *that* it worked. A generic response leaves them guessing.
- Keyword Support: 10DLC requires support for standard keywords (STOP, UNSUBSCRIBE, CANCEL). If your platform only supports one, you must disclose only that one, but ensure it works.
Step-by-Step Remediation
Fix the Sample Message
Edit your "Opt-out Message" field in the TCR portal. It must follow this format: "[Brand Name]: You have been unsubscribed and will receive no further messages."
Check Opt-in Text
Ensure your opt-in description or image also mentions "Reply STOP to cancel." Consistency between the promise and the execution is key.
Pre-Resubmission Checklist
- The sample STOP response includes the Brand Name.
- The sample confirms "no further messages."
Fix It Faster
Get compliant response text.
Related Rejections
Stop Means Stop
Confirming the opt-out is critical for TCPA compliance.
Legal Disclaimer: Code 30887 relates to the mechanics of revocation. Ensuring your system honors opt-outs and confirms them is a legal necessity.
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