TCR Code 6010
STOP Msg Missing Brand Name
Identity Error
Rejection Rate
10%
Avg Fix Time
2 Min
Success Rate
100%
Why This Rejection Happens
Your Opt-out Confirmation Message (the automated reply to "STOP") does not clearly state who the user has just unsubscribed from.
Root Cause Analysis
User Clarity: If a user unsubscribes, they need confirmation that the specific brand (not just a random number) has processed their request.
The Fix
Add your Brand Name to the beginning or end of the STOP message.
✓ Correct Message
"[Brand Name]: You have successfully unsubscribed and will receive no further messages."
✗ Incorrect Message
"You are unsubscribed." (Too vague)