TCR Vetting Systems Operational
TCR Error Database

STOP Msg Missing Brand Name

User Clarity: If a user unsubscribes, they need confirmation that the specific brand (not just a random number) has processed their request.

Why This Rejection Happens

Your Opt-out Confirmation Message (the automated reply to "STOP") does not clearly state who the user has just unsubscribed from.

Root Cause Analysis

The Fix

Add your Brand Name to the beginning or end of the STOP message.

✓ Correct Message

"[Brand Name]: You have successfully unsubscribed and will receive no further messages."

✗ Incorrect Message

"You are unsubscribed." (Too vague)

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Ensure all your auto-responses are compliant.

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