A2P 10DLC campaign registration is the program layer named with the traffic class. The Campaign Registry (TCR) stores one Application-to-Person (A2P) use case under a brand that already exists. The object includes description, samples, opt-in evidence, STOP language, and policy URLs.
A2P Constraint on the Campaign
Because the class is A2P, samples must read like software-originated texts. Do not write them as two-way consumer chat. Name the sending business. State the purpose. Include STOP. If the live program is promotional, the samples must look promotional.
Use-case misalignment remains a leading reject reason in platform-reported diagnostics. File 2FA only when the traffic is 2FA.
Time and Money on This Object
Review often occupies 1–10 business days. Standard monthly dues are commonly cited near $10–$15 while the campaign stays active. Resubmission after reject often carries an extra charge. Confirm the Campaign Service Provider (CSP) invoice.
FAQ
Can one A2P 10DLC campaign registration cover every template in the CRM?
Only when purpose and consent match. Distinct programs need distinct campaigns.
Disclaimer
Mytcrplus.com provides tools and templates to support compliance efforts but does not provide legal advice. Compliance requirements vary by industry, jurisdiction, and use case. You are responsible for ensuring your messaging practices comply with applicable laws, obtaining appropriate consent from recipients, and monitoring ongoing compliance as regulations evolve. Consult legal counsel if you are unclear about your specific compliance situation.
MYTCRPLUS.com is not affiliated with The Campaign Registry. TCR and The Campaign Registry are trademarks owned by The Campaign Registry. The use of TCR is nominative use only.