Why This Rejection Happens
Your campaign involves lending, loan arrangements, or financing, but the Direct Lending or Loan Arrangement attribute in the Campaign Registry settings is set to FALSE.
Root Cause Analysis
Primary Triggers
- Keywords: "Loan", "Rates", "Refinance", "Mortgage", "Funding", "Approval".
- Sample Messages: "Click here to apply for funding" or "Your loan application status."
- Business Type: Mortgage brokers, auto finance, payday lenders (note: payday is often prohibited entirely).
Step-by-Step Remediation
Enable the "Direct Lending" Attribute
Navigate to your campaign settings in your CSP portal. Locate the Campaign Attributes or Vertical Settings section.
Check for Prohibited "Public URL Shorteners"
Lending campaigns are scrutinized heavily. Ensure you are NOT using generic shorteners (bit.ly, goo.gl) in your sample messages. Use a branded domain or full URL.
Resubmit Campaign
Save the changes and resubmit. This fix is typically automated and approved quickly if the content matches the new attribute.
MyTCRPlus Tools That Can Help
Campaign Attribute Checker
Verify which attributes are required for your industry vertical.
Use Case Selector
Ensure your primary use case aligns with the lending attributes.
Related Rejection Codes
Financial Compliance is Complex
Don't guess on attributes. Use our full compliance scan to get it right.
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