Why This Rejection Happens
Your campaign involves age-restricted content (Alcohol, Tobacco, Vape, Lottery, Firearms), but the Age Gated attribute in the Campaign Registry settings is set to FALSE.
Root Cause Analysis
Detected Triggers in Sample Messages
- Keywords: "Wine", "Beer", "Vape", "Bet", "Cigar", "Ammo".
- Website Content: Your provided brand website sells age-restricted products.
- Vertical Selection: You selected "Entertainment" or "Retail" instead of the specific regulated vertical (e.g., "Alcohol").
How to Fix
Edit Campaign Attributes
You must unlock the campaign (or create a new one if your CSP doesn't allow editing) and locate the Campaign Attributes section.
Verify Website Age Gate
If you enable the attribute, your website must have a functioning age verification pop-up. If it does not, you will simply get rejected with Code 30888 later.
Update Opt-in Flow
Ensure your opt-in SMS flow includes age confirmation if the website does not handle it reliably. Example: "Reply YES only if you are 21+."
MyTCRPlus Tools That Can Help
Campaign Attribute Checker
Verify which attributes map to your specific industry vertical.
Regulatory Alert System
Get notified of changing age-gate requirements for alcohol/vape clients.
Related Rejection Codes
Need Help with Regulated Verticals?
Age-gated campaigns are scrutinized heavily. Use our checklist to ensure you pass.
Comprehensive TCR rejection remediation powered by MyTCRPlus.com
What reviewers check for code 1001
Code 1001 is reported as "Age Gate Attribute Missing". Alcohol, tobacco, vaping and e-cigarette messaging is allowed only with a working age gate on the opt-in and website, the age-gated attribute declared on the campaign, and content that complies with law. Reviewers check that consumers must confirm legal age (21+ for alcohol and tobacco in the US) before opting in.
Where code 1001 comes from
Code 1001 is a campaign review reason code used to report a specific deficiency found during manual campaign vetting. CSPs surface it in the rejection notice alongside any other codes found in the same review, so check for companion codes before resubmitting. It is marked High severity: it blocks approval, but it is fully fixable by correcting the submission and resubmitting.
Age-gated opt-in text
Rejected:
Text DEALS to 555-0100 for weekly specials!
Approved:
You must be 21 or older to join. Enter your date of birth to continue. Text DEALS to 555-0100 for weekly specials from Harbor Key Realty. Up to 4 msgs/month. Msg & data rates may apply. Reply HELP for help, STOP to opt out.
Fix and verify before resubmitting
- Add an age verification step to the website and the SMS opt-in form, such as a date-of-birth entry that blocks under-21 users.
- Select the age-gated content attribute in the campaign.
- State in the campaign description and opt-in instructions how age is verified.
- Remove messages encouraging excessive consumption or targeting minors.
- Upload a screenshot of the age gate if the reviewer cannot see it publicly.
- Resubmit with a note that references code 1001 (Age Gate Attribute Missing) and lists each change made.
Sample resubmission note
Many CSPs let you add a note for the reviewer when you resubmit. A short, specific note shows what changed and speeds up the second review. Example for Harbor Key Realty:
Harbor Key Realty corrected the deficiency reported as code 1001 (Age Gate Attribute Missing). Changes made: add an age verification step to the website and the SMS opt-in form, such as a date-of-birth entry that blocks under-21 users; select the age-gated content attribute in the campaign; state in the campaign description and opt-in instructions how age is verified. All URLs, keywords and auto-replies were re-tested from an external network before this resubmission, and the campaign text now matches the live opt-in exactly.
Common mistakes that keep code 1001 coming back
- Gating the website but not the keyword or form opt-in.
- Using an honor-system checkbox where reviewers expect date-of-birth verification.
- Forgetting to tick the age-gated attribute.
Related rejection codes
- Code 30888: Age Gate Missing on Website
- Code 7007: Alcohol/Vape Missing Age Gate
- Code 707: Prohibited Content: Tobacco & Vape
- Code 706: Prohibited Content: Alcohol Age Gate
- Code 2131: Verbal Script Missing STOP Instructions
- Code 2128: Opt-in Form Missing HELP Instructions
Frequently asked questions about code 1001
Is a "Yes, I'm 21" button enough?
Many reviewers accept a date-of-birth gate more readily than a simple button. Use a DOB check and block under-age entries.
Do restaurants that serve alcohol need an age gate?
Only if messages promote alcohol. Reservation and food messaging without alcohol promotion does not need one.