Why This Rejection Happens
This is a specialized variation of Code 706/707. The vetting team has identified your content as promoting Alcohol, Tobacco, or Vaping, but your website lacks the federally required Age Gate (21+). Unlike general age restrictions, this specific code flags sites where the gate is missing, broken, or easily bypassed (e.g., a simple "Yes/No" button without date entry).
- Selling "Bar Accessories" where alcohol is visible in photos.
- Vape shops claiming to sell only "glassware" but showing e-liquid.
- Age gate is in the footer instead of a splash popup.
- Gate asks "Are you 18?" (Must be 21 for these categories).
Root Cause Analysis
Primary Triggers
- Visual Confirmation: The human auditor loaded your URL and immediately saw prohibited items (bottles, vapes) without being stopped by a gate.
- Weak Gating: You used a weak gate (e.g., a checkbox that says "I confirm I am 21") instead of a robust Age Verification System (AVS) that requires date of birth input.
Robust Age Gate Requirements
| Feature | Standard | Why? |
|---|---|---|
| Input Type | Date of Birth (MM/DD/YYYY) | Harder to bypass than a "Yes" button. |
| Cookie Duration | Session Only or 30 Days | Ensures returning users are re-verified periodically. |
| Block Action | Redirect to Google/Disney | Prevents re-try attempts. |
Step-by-Step Remediation
Deploy the Gate
If using Shopify/WordPress, install a plugin like "AgeChecker" or "AgeVerify." Set the minimum age to 21. Ensure it loads on the very first visit.
Update TCR Campaign
Go to the "Campaign Attributes" section. Find "Age Gated Content." Ensure it is marked YES. Resubmit the campaign.
Pre-Resubmission Checklist
- I have cleared my browser cache and verified the gate appears.
- The gate specifically requires entering a birthdate (or clicking 21+).
- I have double-checked that my content is not prohibited vape products (Code 707).
Fix It Faster
Test your gate visibility.
Related Rejections
Need Coding Help?
We offer a copy-paste HTML/JS snippet for a compliant age gate.
Legal Disclaimer: Code 7007 ensures compliance with age-restriction laws. It is your responsibility to ensure your products are not sold to minors.
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