Alcohol/Vape Missing Age Gate

Why This Rejection Happens

This is a specialized variation of Code 706/707. The vetting team has identified your content as promoting Alcohol, Tobacco, or Vaping, but your website lacks the federally required Age Gate (21+). Unlike general age restrictions, this specific code flags sites where the gate is missing, broken, or easily bypassed (e.g., a simple "Yes/No" button without date entry).

• Selling "Bar Accessories" where alcohol is visible in photos.
• Vape shops claiming to sell only "glassware" but showing e-liquid.
• Age gate is in the footer instead of a splash popup.
• Gate asks "Are you 18?" (Must be 21 for these categories).

Root Cause Analysis

Primary Triggers

• Visual Confirmation: The human auditor loaded your URL and immediately saw prohibited items (bottles, vapes) without being stopped by a gate.
• Weak Gating: You used a weak gate (e.g., a checkbox that says "I confirm I am 21") instead of a robust Age Verification System (AVS) that requires date of birth input.

Robust Age Gate Requirements

Step-by-Step Remediation

Deploy the Gate

If using Shopify/WordPress, install a plugin like "AgeChecker" or "AgeVerify." Set the minimum age to 21. Ensure it loads on the very first visit.

Update TCR Campaign

Go to the "Campaign Attributes" section. Find "Age Gated Content." Ensure it is marked YES. Resubmit the campaign.

Pre-Resubmission Checklist

• I have cleared my browser cache and verified the gate appears.
• The gate specifically requires entering a birthdate (or clicking 21+).
• I have double-checked that my content is not prohibited vape products (Code 707).

Fix It Faster

Test your gate visibility.

Need Coding Help?

We offer a copy-paste HTML/JS snippet for a compliant age gate.

What reviewers check for code 7007

Code 7007 is reported as "Alcohol/Vape Missing Age Gate". Alcohol, tobacco, vaping and e-cigarette messaging is allowed only with a working age gate on the opt-in and website, the age-gated attribute declared on the campaign, and content that complies with law. Reviewers check that consumers must confirm legal age (21+ for alcohol and tobacco in the US) before opting in.

Where code 7007 comes from

Code 7007 is a campaign review reason code used to report a specific deficiency found during manual campaign vetting. CSPs surface it in the rejection notice alongside any other codes found in the same review, so check for companion codes before resubmitting. It is marked High severity: it blocks approval, but it is fully fixable by correcting the submission and resubmitting.

Age-gated opt-in text

Rejected:

Text DEALS to 555-0100 for weekly specials!

Approved:

You must be 21 or older to join. Enter your date of birth to continue. Text DEALS to 555-0100 for weekly specials from Motion Works PT. Up to 4 msgs/month. Msg & data rates may apply. Reply HELP for help, STOP to opt out.

Fix and verify before resubmitting

1. Add an age verification step to the website and the SMS opt-in form, such as a date-of-birth entry that blocks under-21 users.
2. Select the age-gated content attribute in the campaign.
3. State in the campaign description and opt-in instructions how age is verified.
4. Remove messages encouraging excessive consumption or targeting minors.
5. Upload a screenshot of the age gate if the reviewer cannot see it publicly.
6. Resubmit with a note that references code 7007 (Alcohol/Vape Missing Age Gate) and lists each change made.

Sample resubmission note

Many CSPs let you add a note for the reviewer when you resubmit. A short, specific note shows what changed and speeds up the second review. Example for Motion Works PT:

Motion Works PT corrected the deficiency reported as code 7007 (Alcohol/Vape Missing Age Gate). Changes made: add an age verification step to the website and the SMS opt-in form, such as a date-of-birth entry that blocks under-21 users; select the age-gated content attribute in the campaign; state in the campaign description and opt-in instructions how age is verified. All URLs, keywords and auto-replies were re-tested from an external network before this resubmission, and the campaign text now matches the live opt-in exactly.

Common mistakes that keep code 7007 coming back

• Gating the website but not the keyword or form opt-in.
• Using an honor-system checkbox where reviewers expect date-of-birth verification.
• Forgetting to tick the age-gated attribute.

Related rejection codes

• Code 1001: Age Gate Attribute Missing
• Code 30888: Age Gate Missing on Website
• Code 707: Prohibited Content: Tobacco & Vape
• Code 706: Prohibited Content: Alcohol Age Gate
• Code 2131: Verbal Script Missing STOP Instructions
• Code 2128: Opt-in Form Missing HELP Instructions

Frequently asked questions about code 7007

Is a "Yes, I'm 21" button enough?

Many reviewers accept a date-of-birth gate more readily than a simple button. Use a DOB check and block under-age entries.

Do restaurants that serve alcohol need an age gate?

Only if messages promote alcohol. Reservation and food messaging without alcohol promotion does not need one.

Legal Disclaimer: Code 7007 ensures compliance with age-restriction laws. It is your responsibility to ensure your products are not sold to minors.

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