Why This Rejection Happens
Alcohol marketing is permitted on 10DLC, but it is strictly regulated under the SHAFT policy. This rejection specifically means your website lacks a compliant Age Gate (21+) or your campaign attributes did not indicate "Age Gated Content".
- Website has no age verification popup.
- Popup only asks "Are you 18?" (Must be 21 for alcohol).
- Popup is easily bypassed or just a footer link.
- "Age Gated Content" attribute was unchecked in TCR registration.
- Selling mixers/glassware but images show alcohol bottles without a gate.
Root Cause Analysis
Primary Triggers
- The "Splash Page" Requirement: Carriers require that the age gate be the first thing a user sees. It must block access to the site content until age is confirmed.
- Attribute Mismatch: Even if your site is perfect, if you forgot to check the "Age Gated Content" box in your TCR submission, the system will auto-reject you based on keywords like "wine," "beer," or "cocktail."
Compliant Age Gate Features
| Feature | Requirement | Why? |
|---|---|---|
| Mechanism | Date of Birth Input (MM/DD/YYYY) OR strict "I am 21+" button. | Prevents minors from viewing prohibited content. |
| Blocking | Must cover entire screen (Overlay/Modal). | Cannot be ignored or scrolled past. |
| Failure Action | Redirect to Google or safe page if under 21. | Ensures compliance if user admits they are a minor. |
Step-by-Step Remediation
Implement the Gate
Install an age verification plugin (if using WordPress, Shopify, etc.) or code a modal that loads immediately on your homepage. Set the age requirement to 21.
Update TCR Attributes
Log into your CSP portal. Edit the campaign. Locate the "Age Gated Content" attribute and ensure it is checked/enabled. Resubmit.
Pre-Resubmission Checklist
- My website has a 21+ Age Gate visible immediately.
- I have selected the "Age Gated Content" attribute.
- I am not selling to minors or dry counties (if applicable).
Fix It Faster
Verify your age gate visibility.
Related Rejections
Need a Compliant Age Gate?
Our toolkit includes code for a carrier-approved age verification modal.
Legal Disclaimer: Alcohol marketing compliance (Code 706) requires adherence to both carrier policies and federal/state alcohol laws. Consult legal counsel for specific guidance.
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