Why This Rejection Happens
This code appears when a campaign contains "Mature" or "Suggestive" content (e.g., dating apps, lingerie sites, romance novels) but lacks a mandatory 18+ Age Gate on the website. Note: Explicit pornography is banned entirely (Code 703). This code applies to the "allowed but restricted" grey area of mature content.
- Dating app landing page without age verification.
- Lingerie store with suggestive imagery and no gate.
- Adult novelty stores (selling toys) without an 18+ popup.
- Missing "Age Gated Content" attribute in TCR.
Root Cause Analysis
Primary Triggers
- Content Threshold: If the content is "Not Safe For Work" (NSFW) but not hardcore pornography, carriers demand an Age Gate to ensure minors aren't targeted.
- Attribute Failure: Even if your site has a gate, if you fail to check the "Age Gated Content" box in TCR, the automated audit will reject the campaign upon seeing the content.
Step-by-Step Remediation
Install 18+ Age Gate
If your business sells adult novelties or is a dating service, you MUST have a popup on your homepage asking the user to confirm they are 18 or older.
Update Attributes
Log into TCR/CSP portal. Edit the campaign. Check the box for "Age Gated Content".
Pre-Resubmission Checklist
- My site has an 18+ confirmation popup.
- I have enabled the "Age Gated Content" attribute.
- I confirm my content is NOT explicit pornography (Code 703).
Site Scanner
Verify your age gate works.
Need Age Verification?
We provide code for compliant 10DLC age gates.
What reviewers check for code 7006
Code 7006 is reported as "Sex Content Missing Age Gate". Sexual or adult content is prohibited on 10DLC, and adult-oriented content that is legal requires robust age gating at minimum. Reviewers check the website, imagery and sample messages for explicit or suggestive content, dating and escort services, and adult products.
Where code 7006 comes from
Code 7006 is a campaign review reason code used to report a specific deficiency found during manual campaign vetting. CSPs surface it in the rejection notice alongside any other codes found in the same review, so check for companion codes before resubmitting. It is marked Critical: it describes content or a business model carriers do not permit, so the campaign cannot be approved until that content is removed, not just reworded.
Fix and verify before resubmitting
- Remove explicit or suggestive language and imagery from samples and linked pages.
- If the business is lawful but adult-oriented, implement a real age gate and declare the age-gated attribute.
- Keep messages strictly transactional (orders, appointments) where possible.
- Make sure the website homepage is not adult content.
- Confirm with your CSP whether the remaining content is permitted at all.
- Resubmit with a note that references code 7006 (Sex Content Missing Age Gate) and lists each change made.
Sample resubmission note
Many CSPs let you add a note for the reviewer when you resubmit. A short, specific note shows what changed and speeds up the second review. Example for Lakeview Residential:
Lakeview Residential corrected the deficiency reported as code 7006 (Sex Content Missing Age Gate). Changes made: remove explicit or suggestive language and imagery from samples and linked pages; if the business is lawful but adult-oriented, implement a real age gate and declare the age-gated attribute; keep messages strictly transactional (orders, appointments) where possible. All URLs, keywords and auto-replies were re-tested from an external network before this resubmission, and the campaign text now matches the live opt-in exactly.
Common mistakes that keep code 7006 coming back
- Using suggestive copy in promotional messages for wellness or lingerie brands.
- Linking to adult content from a neutral site.
- Omitting age gating on adult-adjacent products.
Related rejection codes
- Code 703: Prohibited Content: Explicit Sexual
- Code 2131: Verbal Script Missing STOP Instructions
- Code 2128: Opt-in Form Missing HELP Instructions
- Code 2127: Verbal Script Missing STOP Instructions
- Code 2126: Opt-in Form Missing STOP Instructions
- Code 2124: Verbal Script Missing Frequency Disclosure
Frequently asked questions about code 7006
Do lingerie or sexual wellness brands get code 7006?
They can if copy or imagery is suggestive. Keep messaging neutral, age-gate where required, and avoid explicit content.
Can dating services use 10DLC?
Carriers scrutinize dating closely; adult or hookup-oriented services are rejected.
Legal Disclaimer: Code 7006 is a compliance requirement to protect minors. Carriers reserve the right to block any content they deem inappropriate for general audiences.
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