Why This Rejection Happens
This code appears when a campaign contains "Mature" or "Suggestive" content (e.g., dating apps, lingerie sites, romance novels) but lacks a mandatory 18+ Age Gate on the website. Note: Explicit pornography is banned entirely (Code 703). This code applies to the "allowed but restricted" grey area of mature content.
- Dating app landing page without age verification.
- Lingerie store with suggestive imagery and no gate.
- Adult novelty stores (selling toys) without an 18+ popup.
- Missing "Age Gated Content" attribute in TCR.
Root Cause Analysis
Primary Triggers
- Content Threshold: If the content is "Not Safe For Work" (NSFW) but not hardcore pornography, carriers demand an Age Gate to ensure minors aren't targeted.
- Attribute Failure: Even if your site has a gate, if you fail to check the "Age Gated Content" box in TCR, the automated audit will reject the campaign upon seeing the content.
Step-by-Step Remediation
Install 18+ Age Gate
If your business sells adult novelties or is a dating service, you MUST have a popup on your homepage asking the user to confirm they are 18 or older.
Update Attributes
Log into TCR/CSP portal. Edit the campaign. Check the box for "Age Gated Content".
Pre-Resubmission Checklist
- My site has an 18+ confirmation popup.
- I have enabled the "Age Gated Content" attribute.
- I confirm my content is NOT explicit pornography (Code 703).
Site Scanner
Verify your age gate works.
Related Rejections
Need Age Verification?
We provide code for compliant 10DLC age gates.
Legal Disclaimer: Code 7006 is a compliance requirement to protect minors. Carriers reserve the right to block any content they deem inappropriate for general audiences.
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