Why This Rejection Happens
The carrier vetting team could not find a compliant Privacy Policy on your website. Either the link is missing, broken (404), or the policy itself is missing the mandatory clause stating that you will not share mobile data with third parties.
- No Privacy Policy link in the website footer.
- Link leads to a "Coming Soon" or "404" page.
- Policy does not explicitly exclude mobile number sharing/selling.
- Policy allows sharing with "affiliates" or "partners" without exception for SMS.
Root Cause Analysis
Primary Triggers
- Data Sharing Loophole: Your policy says "We may share data with marketing partners." This is an instant rejection for 10DLC, as it enables lead generation spam.
- Broken Navigation: The link exists but doesn't work, or the document is a PDF that doesn't load.
Required "No Sharing" Clause
Copy & Paste Compliance Clause
Add this text to the "Information Sharing" or "Third Party Disclosure" section of your Privacy Policy.
Step-by-Step Remediation
Audit Your Policy
Open your website's Privacy Policy. Search for "share", "partner", or "affiliate". If it says you share data for marketing, you must add the exclusion clause.
Make It Visible
Ensure the link is clearly labeled "Privacy Policy" in the footer of your homepage. Do not bury it inside "Terms" or "Legal".
Pre-Resubmission Checklist
- Privacy Policy link is active and not a 404.
- "No sharing for marketing" clause is added.
- Policy is accessible without a login.
Fix It Faster
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Legal Disclaimer: Privacy policy requirements (Code 805) vary by state. Organizations operating in California, Virginia, Colorado, or other states with comprehensive privacy laws should consult privacy counsel. This tool provides 10DLC compliance support, not legal advice.
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