Why This Rejection Happens
Your Call-to-Action (CTA) text mentions "Terms" and "Privacy Policy," but they are just plain text, not clickable links. Alternatively, they are clickable but lead to a dead page (404) or a generic homepage instead of the specific legal document.
- "See Privacy Policy" text is not hyperlinked.
- Links go to `example.com/#` (placeholder).
- Links open a PDF download instead of a web page.
- Terms of Service page is missing entirely from the website.
Root Cause Analysis
Primary Triggers
- Accessibility: The consumer must be able to read the terms they are agreeing to before they agree. If they can't click to read it, the consent is invalid.
- Broken Infrastructure: You moved your site to a new host and the permalinks changed (e.g., from `/privacy-policy` to `/privacy`), breaking the links in your CTA footer.
Link Requirements
| Element | Correct Implementation | Wrong |
|---|---|---|
| Privacy Policy Link | <a href="/privacy">Privacy Policy</a> | <span>Privacy Policy</span> |
| Terms of Service Link | <a href="/terms">Terms</a> | "Terms available upon request" |
| Visibility | Distinct color, underlined, or obviously clickable. | Same color as regular text, hidden. |
Step-by-Step Remediation
Audit Your CTA
Go to your signup form. Hover over the words "Privacy Policy" and "Terms". Does your cursor change to a pointer? If you click them, do they open the correct page in a new tab?
Fix the HTML
Edit your form footer. Ensure you are using proper HTML anchor tags.
Pre-Resubmission Checklist
- Both "Terms" and "Privacy Policy" are hyperlinked.
- Links open in a new tab (target="_blank") so users don't lose the form.
- Destination pages are live (status 200), not 404s.
Fix It Faster
Get compliant disclosure HTML.
Related Rejections
Missing Pages?
We can host a Terms of Service page for you if you don't have a website developer.
Legal Disclaimer: Code 852 is about the *presence* and *functionality* of legal links. The content of those pages is addressed in other codes (805, 851). Ensure both links work and lead to valid documents.
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