CTA Location Unclear

Why This Rejection Happens

The vetting agent visited your website but could not find the opt-in form or Call-to-Action (CTA) you described. You claimed that users sign up via "Web Form," but the provided URL was a generic homepage where the form was hidden, missing, or buried behind a login.

• Providing "home.com" when the form is at "home.com/contact".
• The form is inside a "Log In" portal that the agent cannot access.
• The CTA is a popup that failed to load for the agent.
• The description said "Footer," but the form was in the "Header."

Root Cause Analysis

Primary Triggers

• Deep Linking Failure: You must provide the *exact* URL where the form lives. Agents will not click around to find it.
• Gated Content: If the opt-in is behind a login (e.g., inside a SaaS app dashboard), you CANNOT just provide the URL. You MUST upload a screenshot of the internal page.

Evidence Hierarchy

Step-by-Step Remediation

Provide the Exact Path

Update the "Opt-in URL" field in your campaign. Do not use the homepage unless the form is actually there. Use the specific contact page, signup page, or checkout page URL.

Use Screenshots for Hidden Forms

If your form is gated, take a clear screenshot showing the phone input field, the disclosure text, and the checkbox. Host this image publicly (Google Drive link with "Anyone with link can view" permissions) and provide that URL.

Pre-Resubmission Checklist

• I have clicked the Opt-in URL in an incognito window to verify visibility.
• If using a screenshot, the link is publicly accessible (no login required).
• The description explains *where* on the page to look (e.g., "in the footer").

Fix It Faster

Make sure your URL works.

Need a Hosting Solution?

We can host your compliance screenshots on high-availability, continuously monitored hosting so vetting agents can reach them.

What reviewers check for code 806

The call to action (CTA) is every place a consumer is invited to opt in: web forms, keyword ads, signage, receipts, QR codes and checkout pages. Reviewers check that each CTA is publicly accessible and contains the full CTIA disclosure set in close proximity to the opt-in action. A CTA that is behind a login, only described in words, or missing any single disclosure fails vetting.

For code 806 (CTA Location Unclear), the missing piece is the full disclosure set. Every opt-in point needs the complete disclosure set in one place: the brand name, a description of the messages, message frequency, "Msg & data rates may apply", HELP instructions, STOP instructions, and links to the privacy policy and SMS terms. Missing any one of these, or spreading them across separate pages, fails review.

Where code 806 comes from

Code 806 is a vetting rejection reason applied during brand or campaign review and passed back to you by your CSP. It identifies the specific deficiency the reviewer found, so fixing exactly that item is the fastest route to approval. It has a documented fix that usually needs one targeted correction and a resubmission.

Example: call to action for a hair salon

The example below uses a fictional hair salon, Studio Juniper Salon, to show the difference between a submission that triggers code 806 and one that passes.

Rejected:

Text JUNIPER to (555) 642-1180 for updates!

Approved:

Text JUNIPER to (555) 642-1180 to get booking confirmations and monthly specials from Studio Juniper Salon. Up to 5 msgs/month. Msg & data rates may apply. Reply HELP for help. Reply STOP to opt out. Privacy Policy: studiojuniper.com/privacy | SMS Terms: studiojuniper.com/sms-terms

Fix and verify before resubmitting

1. List every CTA location in the campaign and provide a public URL or screenshot for each.
2. Add the full disclosure set where code 806 flagged it, using the approved wording for Studio Juniper Salon's program shown above.
3. Confirm each CTA shows the full disclosure set, not only the primary website form.
4. For printed or in-store CTAs, upload a photo or proof that shows the disclosure text legibly.
5. Remove pre-checked boxes and any language making consent a condition of purchase.
6. Re-test links from the CTA to the privacy policy and SMS terms.
7. Resubmit with a note that references code 806 and quotes the corrected full disclosure set.

Sample resubmission note

Many CSPs let you add a note for the reviewer when you resubmit. A short, specific note shows what changed and speeds up the second review. Example for Studio Juniper Salon:

Studio Juniper Salon corrected the deficiency reported as code 806 (CTA Location Unclear). Changes made: list every CTA location in the campaign and provide a public URL or screenshot for each; add the full disclosure set where code 806 flagged it, using the approved wording for Studio Juniper Salon's program shown above; confirm each CTA shows the full disclosure set, not only the primary website form. All URLs, keywords and auto-replies were re-tested from an external network before this resubmission, and the campaign text now matches the live opt-in exactly.

Common mistakes that keep code 806 coming back

• Showing some disclosures on the form and the rest only in the terms page.
• Describing the opt-in in the campaign but providing no public page or attachment that shows it.
• Using different wording in the campaign than on the live opt-in.
• Fixing the main web form but leaving signage, receipts or keyword ads unchanged.

Related rejection codes

• Code 803: Website Missing Opt-in Language
• Code 30893: Invalid Sample Messages
• Code 2132: Opt-in Instructions Insufficient
• Code 2125: Webpage Missing Opt-in Form
• Code 3009A: CTA Missing Phone Number
• Code 852: Terms and Privacy Links Missing
• Code 3011A: CTA URL Missing or Inaccessible
• Code 3010A: CTA Missing Age Gate

Frequently asked questions about code 806

Does code 806 mean the whole campaign is non-compliant?

No. Code 806 points to one gap: the full disclosure set in your call to action. Fix that gap, check the rest of the submission against the same checklist, and resubmit. Reviewers often list only the first deficiency they find, so a full self-check prevents a second rejection.

Where exactly should the full disclosure set appear?

Keep the disclosure in the same visual block as the opt-in button, keyword or checkbox. Every opt-in point needs the complete disclosure set in one place: the brand name, a description of the messages, message frequency, "Msg & data rates may apply", HELP instructions, STOP instructions, and links to the privacy policy and SMS terms.

Do I fix my live call to action or only the campaign text?

Every live call-to-action location, plus the campaign's description of them. A single non-compliant CTA is enough to fail.

Legal Disclaimer: Code 806 is a verification failure, not necessarily a legal one. Clearer documentation usually resolves this issue quickly.

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