CTA Flows Non-compliant

HIGH SEVERITY

20%

Rejection Rate

1-2 hrs

Avg Fix Time

94%

Success Rate

Why This Rejection Happens

This rejection means the entire process (flow) a user takes to sign up is contradictory, confusing, or does not match what you described in the "Campaign Description." The vetting agent tried to follow your instructions to find the opt-in but got lost or found a different process.

Common Triggers:

Description says "Text JOIN to 12345" but the website says "Fill out this form."
Screenshots show a desktop view, but the URL provided is a mobile app download link.
The opt-in flow is broken (e.g., submit button doesn't work).
Mixing up "Keyword" flow with "Web Form" flow in the description.

Root Cause Analysis

Regulatory Framework: CTIA Principles (Consumer Experience Consistency).

Primary Triggers

Narrative Disconnect: You copy-pasted a generic description ("Users opt in via web") but your actual method involves a paper form at a kiosk. The story doesn't match the evidence.
Keyword Confusion: You selected "Keyword" as the opt-in type, but your Call-to-Action image shows a web form. You must select the type that matches your primary evidence.

Flow Consistency Check

Selected Type	Required Description	Required Evidence
Web Form	"End users visit [URL] and fill out a form..."	Screenshot of form OR direct URL.
Keyword	"End users text START to [Number]..."	Image of where the keyword is advertised (flyer, site, social).
Paper Form	"End users sign a physical form at POS..."	Photo of the physical paper form.

Step-by-Step Remediation

Rewrite the "Opt-in Flow" Description

Stop using generic templates. Write a literal step-by-step guide for the vetting agent.

"1. User visits https://mysite.com/contact.
2. User enters phone number in the 'Phone' field.
3. User checks the box labeled 'I agree to receive texts'.
4. User clicks 'Submit'."

Match Evidence to Story

If you wrote the steps above, ensure the screenshot/URL you provide actually shows exactly that page. If the screenshot shows a different page (like a login screen), you will be rejected again.

Pre-Resubmission Checklist

My description matches my screenshots 100%.
I have selected the correct "Opt-in Type" dropdown.
The flow is logical and functional (no dead ends).

Fix It Faster

Validate your description logic.

Flow Validator →

Check your description against best practices.

Related Rejections

Code 30896 Opt-in Workflow Error Code 2003 Description Mismatches Use Case

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Contact Support Back to Decoder

Legal Disclaimer: Code 861 requires accuracy in description. Misrepresenting your data collection method to carriers can result in campaign suspension.