Why This Rejection Happens
The carrier vetting team believes your website is fake, fraudulent, or a "shell" created solely for the purpose of getting 10DLC approval. This often happens to sites that use default templates with Lorem Ipsum text, have broken images, or lack functional subpages.
- "Lorem Ipsum" placeholder text visible on the page.
- Website created yesterday (domain age < 1 week).
- Template stock photos with watermarks.
- Non-functioning navigation links (clicking "About" does nothing).
Root Cause Analysis
Primary Triggers
- The "Template Trap": Using a Wix or Squarespace template but forgetting to change the "Contact Us" phone number or the footer text.
- Zero Presence: A one-page site with no external social links, no history, and no verifiable address looks like a phishing lander to a human reviewer.
Authenticity Indicators
| Element | Requirement | Impact |
|---|---|---|
| Content | Unique text about your specific business. | Proves legitimacy. |
| Functionality | Working links, forms, and navigation. | Shows site is maintained. |
| Identity | Footer with Legal Name, Address, Privacy link. | Links domain to entity. |
Step-by-Step Remediation
Finish Your Website
Remove all "Lorem Ipsum" and placeholder images. Fill out the "About Us" page with real history. Ensure the site looks like a real business is behind it.
Add Trust Signals
Add links to your LinkedIn, Facebook, or Instagram pages in the footer. If you have a physical office, embed a Google Map. These signals prove you exist in the real world.
Pre-Resubmission Checklist
- I have reviewed every page for placeholder text.
- All navigation links work and go to real pages.
- The website footer contains my legal business address.
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Legal Disclaimer: Code 807 is a discretionary rejection by the vetting partner based on risk assessment. A website that "looks fake" is high risk. Professionalism is a compliance requirement.
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