Inauthentic Website

Why This Rejection Happens

The carrier vetting team believes your website is fake, fraudulent, or a "shell" created solely for the purpose of getting 10DLC approval. This often happens to sites that use default templates with Lorem Ipsum text, have broken images, or lack functional subpages.

• "Lorem Ipsum" placeholder text visible on the page.
• Website created yesterday (domain age < 1 week).
• Template stock photos with watermarks.
• Non-functioning navigation links (clicking "About" does nothing).

Root Cause Analysis

Primary Triggers

• The "Template Trap": Using a Wix or Squarespace template but forgetting to change the "Contact Us" phone number or the footer text.
• Zero Presence: A one-page site with no external social links, no history, and no verifiable address looks like a phishing lander to a human reviewer.

Authenticity Indicators

Step-by-Step Remediation

Finish Your Website

Remove all "Lorem Ipsum" and placeholder images. Fill out the "About Us" page with real history. Ensure the site looks like a real business is behind it.

Add Trust Signals

Add links to your LinkedIn, Facebook, or Instagram pages in the footer. If you have a physical office, embed a Google Map. These signals prove you exist in the real world.

Pre-Resubmission Checklist

• I have reviewed every page for placeholder text.
• All navigation links work and go to real pages.
• The website footer contains my legal business address.

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What reviewers check for code 807

Code 807 is reported as "Inauthentic Website". Reviewers confirm the brand is a real, operating business with an authentic online presence that matches the registration. They look for a functional website with the business name, a description of products or services, contact information and policies. Parked domains, template sites with placeholder text, social pages alone, or sites in a language reviewers cannot evaluate fail this check.

Where code 807 comes from

Code 807 is a vetting rejection reason applied during brand or campaign review and passed back to you by your CSP. It identifies the specific deficiency the reviewer found, so fixing exactly that item is the fastest route to approval. It has a documented fix that usually needs one targeted correction and a resubmission.

Fix and verify before resubmitting

1. Publish a website on the brand's domain with real content about the business, its services and its location.
2. Show the legal business name and contact details (address, phone, email) on the site.
3. Remove lorem ipsum, stock placeholder pages and dead navigation links.
4. Publish the privacy policy and SMS terms and link them in the footer.
5. Provide English content (or an English version) for the pages reviewers must evaluate.
6. Resubmit with a note that references code 807 (Inauthentic Website) and lists each change made.

Sample resubmission note

Many CSPs let you add a note for the reviewer when you resubmit. A short, specific note shows what changed and speeds up the second review. Example for Ridgeway Auto Care:

Ridgeway Auto Care corrected the deficiency reported as code 807 (Inauthentic Website). Changes made: publish a website on the brand's domain with real content about the business, its services and its location; show the legal business name and contact details (address, phone, email) on the site; remove lorem ipsum, stock placeholder pages and dead navigation links. All URLs, keywords and auto-replies were re-tested from an external network before this resubmission, and the campaign text now matches the live opt-in exactly.

Common mistakes that keep code 807 coming back

• Registering with a social media profile instead of a website.
• Submitting before the site launches.
• Using a site whose business name differs from the registered brand without explanation.

Related rejection codes

• Code 1004: Website Translation Failed
• Code 1100: Online Presence Missing
• Code 2131: Verbal Script Missing STOP Instructions
• Code 2128: Opt-in Form Missing HELP Instructions
• Code 2127: Verbal Script Missing STOP Instructions
• Code 2126: Opt-in Form Missing STOP Instructions

Frequently asked questions about code 807

Is a social media page enough for code 807?

Generally no. Reviewers expect a website on the brand's own domain that shows the business, its policies and the opt-in.

How complete does the website need to be?

It needs to read as a working business: services, contact details, privacy policy, terms and the opt-in flow described in the campaign.

Legal Disclaimer: Code 807 is a discretionary rejection by the vetting partner based on risk assessment. A website that "looks fake" is high risk. Professionalism is a compliance requirement.

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