Why This Rejection Happens
The website URL provided in your brand profile is inaccessible or invalid. Carrier vetting relies on this URL to verify your business identity and compliance. If the vetted agent cannot open your site, your campaign is rejected.
- URL returns a 404, 500, or "Server Not Found" error.
- Site is behind a "Coming Soon" or "Under Construction" page.
- Site requires a password to view (staging environment).
- URL is a social media profile that lacks full business info.
Root Cause Analysis
Primary Triggers
- The "Dead Link": You typed "http:/" instead of "https://", or misspelled your own domain name in the application.
- Privacy Blockers: Your site blocks traffic from certain countries or VPNs, preventing the vetting agent (who might be remote) from seeing it.
What Carriers Need to See
1. Accessibility
Publicly accessible via standard browser. No passwords.
2. Business Info
Business name and address in the footer must match TCR profile.
3. Compliance
Privacy Policy link and Opt-in language must be present.
Step-by-Step Remediation
Check the URL Yourself
Click the link exactly as you submitted it. Try opening it in an Incognito/Private window to ensure no cached login is needed.
Fix "Under Construction"
If your site is not ready, do not submit for 10DLC yet. If you are a Sole Proprietor without a site, you must use a fully fleshed-out Facebook or LinkedIn business page, but approval rates are lower.
Pre-Resubmission Checklist
- URL loads in < 3 seconds.
- No "Coming Soon" banner covers the content.
- Footer contains legal business name.
Fix It Faster
Verify your digital presence.
Related Rejections
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Legal Disclaimer: This guidance provides general information about 10DLC compliance requirements (Code 30891). Organizations should consult qualified legal counsel for guidance specific to their messaging programs.
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