Invalid Website URL

Why This Rejection Happens

The website URL provided in your brand profile is inaccessible or invalid. Carrier vetting relies on this URL to verify your business identity and compliance. If the vetted agent cannot open your site, your campaign is rejected.

• URL returns a 404, 500, or "Server Not Found" error.
• Site is behind a "Coming Soon" or "Under Construction" page.
• Site requires a password to view (staging environment).
• URL is a social media profile that lacks full business info.

Root Cause Analysis

Primary Triggers

• The "Dead Link": You typed "http:/" instead of "https://", or misspelled your own domain name in the application.
• Privacy Blockers: Your site blocks traffic from certain countries or VPNs, preventing the vetting agent (who might be remote) from seeing it.

What Carriers Need to See

1. Accessibility

Publicly accessible via standard browser. No passwords.

2. Business Info

Business name and address in the footer must match TCR profile.

3. Compliance

Privacy Policy link and Opt-in language must be present.

Step-by-Step Remediation

Check the URL Yourself

Click the link exactly as you submitted it. Try opening it in an Incognito/Private window to ensure no cached login is needed.

Fix "Under Construction"

If your site is not ready, do not submit for 10DLC yet. If you are a Sole Proprietor without a site, you must use a fully fleshed-out Facebook or LinkedIn business page, but approval rates are lower.

Pre-Resubmission Checklist

• URL loads in < 3 seconds.
• No "Coming Soon" banner covers the content.
• Footer contains legal business name.

Fix It Faster

Verify your digital presence.

Need a Compliant Website?

We offer turnkey compliance microsites that guarantee approval.

What reviewers check for code 30891

Code 30891 is reported as "Invalid Website URL". Reviewers and automated crawlers visit every URL in the brand and campaign record: the website, the opt-in page, the privacy policy and the terms. Each must load publicly, over valid HTTPS, from US-based cloud infrastructure. Timeouts, 4xx or 5xx errors, certificate failures, geo-blocking and bot protection that challenges the crawler all produce this code.

Where code 30891 comes from

Code 30891 is one of the brand and campaign registration errors Twilio returns in its 30xxx error range when vetting fails. Other CSPs report the same underlying problem under their own reason codes, so the remediation below applies on any platform. It is marked High severity: it blocks approval, but it is fully fixable by correcting the submission and resubmitting.

Fix and verify before resubmitting

1. Check each URL from outside your network with an uptime or HTTP status tool and confirm a 200 response.
2. Renew the SSL certificate if needed and redirect http:// to https://.
3. Allow traffic from major US cloud providers; relax firewall, WAF or bot-protection rules that block automated visitors.
4. Remove maintenance pages, password protection and "coming soon" placeholders.
5. Fix typos in the submitted URL and resubmit with the exact working address.
6. Resubmit with a note that references code 30891 (Invalid Website URL) and lists each change made.

Sample resubmission note

Many CSPs let you add a note for the reviewer when you resubmit. A short, specific note shows what changed and speeds up the second review. Example for Ridgeway Auto Care:

Ridgeway Auto Care corrected the deficiency reported as code 30891 (Invalid Website URL). Changes made: check each URL from outside your network with an uptime or HTTP status tool and confirm a 200 response; renew the SSL certificate if needed and redirect http:// to https://; allow traffic from major US cloud providers; relax firewall, WAF or bot-protection rules that block automated visitors. All URLs, keywords and auto-replies were re-tested from an external network before this resubmission, and the campaign text now matches the live opt-in exactly.

Common mistakes that keep code 30891 coming back

• Leaving Cloudflare "under attack" mode or a CAPTCHA wall enabled during review.
• Submitting a URL with trailing spaces or a missing scheme.
• Blocking non-US traffic when the vetting crawler runs from cloud data centers.

Related rejection codes

• Code 30907: Website URL Validation Issue
• Code 3000: CTA Website Inaccessible
• Code 2103: Opt-in URL SSL Failed
• Code 1103: Website SSL Certificate Failed
• Code 1003: Brand Website Inaccessible
• Code 2131: Verbal Script Missing STOP Instructions

Frequently asked questions about code 30891

The site works for me. Why did I get code 30891?

Reviewers access it from different networks and devices. Firewalls, geo-blocking and bot challenges often block them while you see the page normally. Test from an external checker.

Will the reviewer retry automatically?

No. You must correct the issue and resubmit the brand or campaign; the original review result stands until then.

Legal Disclaimer: This guidance provides general information about 10DLC compliance requirements (Code 30891). Organizations should consult qualified legal counsel for guidance specific to their messaging programs.

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