Brand Email Domain Invalid

Why This Rejection Happens

You provided a generic email address (e.g., @gmail.com, @yahoo.com) for the Brand Contact email in your registration. TCR and carriers require a domain-specific email address that matches the website URL provided to verify the brand's legitimacy.

• Website: www.acmepizza.com, Email: acmepizza@gmail.com
• Using an agency email address for the brand contact.
• Typo in the email domain (e.g., @gamil.com).

Root Cause Analysis

Primary Triggers

• The "Free Email" Flag: Using free email providers signals to carriers that the business might be temporary, fraudulent, or a sole proprietorship operating as a corporation.
• Domain Mismatch: If your website is `.io` but your email is `.com`, it may trigger a mismatch error if the domains don't resolve to the same entity.

Email Acceptance Criteria

Step-by-Step Remediation

Create a Domain Email

If you don't have one, go to your domain registrar (GoDaddy, Namecheap, Google Workspace) and create an email alias (e.g., info@yourdomain.com).

Update Brand Profile

Log into your CSP portal. Edit the Brand Contact Information. Replace the Gmail/Yahoo address with your new domain-based email.

Pre-Resubmission Checklist

• The email domain matches my website URL exactly.
• The email address is active and can receive mail.

Fix It Faster

Ensure all brand data aligns.

Need a Domain Email?

We can set up a professional email alias for your 10DLC registration.

What reviewers check for code 713

Code 713 is reported as "Brand Email Domain Invalid". The brand support email must be a working address that belongs to the business. Reviewers reject free consumer mailboxes for established businesses, addresses on domains unrelated to the brand, and addresses that bounce.

Where code 713 comes from

Code 713 is a vetting rejection reason applied during brand or campaign review and passed back to you by your CSP. It identifies the specific deficiency the reviewer found, so fixing exactly that item is the fastest route to approval. It is marked High severity: it blocks approval, but it is fully fixable by correcting the submission and resubmitting.

Fix and verify before resubmitting

1. Create a mailbox on the brand's own domain, such as support@ or info@.
2. Send a test message and confirm it is received and monitored.
3. Use the same address in the HELP response and on the website contact page.
4. Update the brand record with the new address.
5. Resubmit once the address is live.
6. Resubmit with a note that references code 713 (Brand Email Domain Invalid) and lists each change made.

Sample resubmission note

Many CSPs let you add a note for the reviewer when you resubmit. A short, specific note shows what changed and speeds up the second review. Example for Harbor Key Realty:

Harbor Key Realty corrected the deficiency reported as code 713 (Brand Email Domain Invalid). Changes made: create a mailbox on the brand's own domain, such as support@ or info@; send a test message and confirm it is received and monitored; use the same address in the HELP response and on the website contact page. All URLs, keywords and auto-replies were re-tested from an external network before this resubmission, and the campaign text now matches the live opt-in exactly.

Common mistakes that keep code 713 coming back

• Using a personal Gmail or Yahoo address for an incorporated business.
• Using the agency's email domain instead of the client's.
• Entering an address with a typo that bounces.

Related rejection codes

• Code 30881: Invalid Brand Support Email
• Code 2131: Verbal Script Missing STOP Instructions
• Code 2128: Opt-in Form Missing HELP Instructions
• Code 2127: Verbal Script Missing STOP Instructions
• Code 2126: Opt-in Form Missing STOP Instructions
• Code 2124: Verbal Script Missing Frequency Disclosure

Frequently asked questions about code 713

Can a sole proprietor use a Gmail address?

Sole proprietor registrations are more flexible, but a domain email still verifies more reliably. Incorporated brands should use a domain address.

Does the email have to match the website domain?

Reviewers expect it to. A different domain is acceptable only when the relationship is obvious and documented on the site.

Legal Disclaimer: This guidance provides general information about 10DLC compliance requirements (Code 713). Organizations should consult qualified legal counsel for guidance specific to their messaging programs.

© 2025 MyTCRPlus. All rights reserved.