Why This Rejection Happens
The sample messages provided in your campaign registration do not meet carrier standards. They may lack required elements (like opt-out language), use placeholder text, or describe content different from your "Campaign Description."
- Missing Brand Name in the sample message.
- Missing opt-out instructions (e.g., "Reply STOP to cancel").
- Using placeholder brackets like "[Insert Date]" or "[Link]".
- Sample messages that look like spam (e.g., "U have won a prize!").
Root Cause Analysis
Primary Triggers
- The "Lazy" Sample: Submitting "Test message 1" or "Appointment reminder" instead of the actual text the end-user will see.
- Public URL Shorteners: Using bit.ly or tinyurl in the sample. These are strictly prohibited on 10DLC.
Anatomy of a Compliant Sample Message
The "Safe" Template
Key Ingredients: 1. Who you are (Brand). 2. What you want (Content). 3. How to leave (Opt-out).
Step-by-Step Remediation
Add Branding & Opt-out
Every single sample message must identify who is sending it and how to stop it. This is not optional.
Compliant
Non-Compliant
Who is this from? How do I stop it?
Remove Placeholders
Do not use brackets like `[Link]` or `[Date]`. Use realistic example data.
Pre-Resubmission Checklist
- Sample includes Brand Name (e.g., "MyBrand:").
- Sample includes "Reply STOP to cancel".
- No public URL shorteners (bit.ly, etc.) are used.
Fix It Faster
Validate your messages before submitting.
Related Rejections
Need Compliant Samples?
Our database has approved message templates for every industry.
Legal Disclaimer: This guidance provides general information about 10DLC compliance requirements (Code 30893). Organizations should consult qualified legal counsel for guidance specific to their messaging programs.
© 2025 MyTCRPlus. All rights reserved.