Website URL Validation Issue

Why This Rejection Happens

This is a technical validation error regarding your Brand Website URL. The vetting system attempted to access your site and encountered an error (404, 500, DNS failure), or the URL provided was malformed (e.g., missing `http`, containing illegal characters).

• Typo in the domain (e.g., `google.con`).
• Site was down for maintenance during the scan.
• URL includes spaces or non-standard characters.
• Geo-blocking prevented the US-based vetting bot from accessing the site.

Root Cause Analysis

Primary Triggers

• Availability: The most basic requirement is uptime. If your hosting provider had an outage, the bot marked the URL invalid.
• Blocking: Some security plugins (Wordfence, Cloudflare) block "bot" traffic. If the vetting bot is blocked, the URL is marked invalid.

Step-by-Step Remediation

Test the URL

Copy the URL exactly as you submitted it. Paste it into a browser Incognito window. Does it load? If not, fix the typo or server issue.

Check Firewall Rules

If the site loads for you, check your server logs. Did you block IPs from Amazon AWS or Google Cloud? Vetting bots often run on these clouds. Whitelist standard US traffic.

Pre-Resubmission Checklist

• The URL starts with `http://` or `https://`.
• The URL does not return a 404 or 500 error code.

Fix It Faster

Check site availability.

Broken Link?

A dead link is an automatic fail. Verify before you submit.

What reviewers check for code 30907

Code 30907 is reported as "Website URL Validation Issue". Reviewers and automated crawlers visit every URL in the brand and campaign record: the website, the opt-in page, the privacy policy and the terms. Each must load publicly, over valid HTTPS, from US-based cloud infrastructure. Timeouts, 4xx or 5xx errors, certificate failures, geo-blocking and bot protection that challenges the crawler all produce this code.

Where code 30907 comes from

Code 30907 is one of the brand and campaign registration errors Twilio returns in its 30xxx error range when vetting fails. Other CSPs report the same underlying problem under their own reason codes, so the remediation below applies on any platform. It has a documented fix that usually needs one targeted correction and a resubmission.

Fix and verify before resubmitting

1. Check each URL from outside your network with an uptime or HTTP status tool and confirm a 200 response.
2. Renew the SSL certificate if needed and redirect http:// to https://.
3. Allow traffic from major US cloud providers; relax firewall, WAF or bot-protection rules that block automated visitors.
4. Remove maintenance pages, password protection and "coming soon" placeholders.
5. Fix typos in the submitted URL and resubmit with the exact working address.
6. Resubmit with a note that references code 30907 (Website URL Validation Issue) and lists each change made.

Sample resubmission note

Many CSPs let you add a note for the reviewer when you resubmit. A short, specific note shows what changed and speeds up the second review. Example for Cedar Hollow Animal Hospital:

Cedar Hollow Animal Hospital corrected the deficiency reported as code 30907 (Website URL Validation Issue). Changes made: check each URL from outside your network with an uptime or HTTP status tool and confirm a 200 response; renew the SSL certificate if needed and redirect http:// to https://; allow traffic from major US cloud providers; relax firewall, WAF or bot-protection rules that block automated visitors. All URLs, keywords and auto-replies were re-tested from an external network before this resubmission, and the campaign text now matches the live opt-in exactly.

Common mistakes that keep code 30907 coming back

• Leaving Cloudflare "under attack" mode or a CAPTCHA wall enabled during review.
• Submitting a URL with trailing spaces or a missing scheme.
• Blocking non-US traffic when the vetting crawler runs from cloud data centers.

Related rejection codes

• Code 30891: Invalid Website URL
• Code 3000: CTA Website Inaccessible
• Code 2103: Opt-in URL SSL Failed
• Code 1103: Website SSL Certificate Failed
• Code 1003: Brand Website Inaccessible
• Code 2131: Verbal Script Missing STOP Instructions

Frequently asked questions about code 30907

The site works for me. Why did I get code 30907?

Reviewers access it from different networks and devices. Firewalls, geo-blocking and bot challenges often block them while you see the page normally. Test from an external checker.

Will the reviewer retry automatically?

No. You must correct the issue and resubmit the brand or campaign; the original review result stands until then.

Legal Disclaimer: Code 30907 is a technical connectivity failure. Ensuring your digital presence is accessible is the first step in verification.

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