Why This Rejection Happens
The vetting team found a discrepancy between the campaign attributes you selected (like "Direct Lending," "Affiliate Marketing," or "Age-Gated content") and the actual content found on your website or in your sample messages. You likely failed to declare a sensitive attribute that applies to your business.
- Sending loan/mortgage offers but selecting "No" for Direct Lending attribute.
- Selling alcohol or vape products without checking "Age Gated Content".
- Messages contain third-party referral links but "Affiliate Marketing" is unchecked.
- Website mentions "loans" or "financing" even if the campaign is just for appointment reminders.
Root Cause Analysis
Primary Triggers
- Undeclared Direct Lending: This is the most common cause. If your site offers loans, you MUST select the Direct Lending attribute, even for simple notifications.
- Affiliate Ambiguity: Using terms like "partner offer" or sending links to domains you don't own triggers the Affiliate Marketing requirement.
Commonly Missed Attributes
| Attribute | Trigger Words/Content | Requirement |
|---|---|---|
| Direct Lending | Loan, mortgage, financing, credit, funding, rates. | Must check "Direct Lending". Business name must match loan license. |
| Age Gated | Alcohol, tobacco, vape, firearms. | Website must have an age-gate popup. Attribute must be checked. |
| Affiliate Marketing | Referral links, "partner offers", 3rd party URLs. | Strictly regulated. Often prohibited on standard 10DLC. |
Step-by-Step Remediation
Audit Your Content
Scan your website and sample messages for keywords related to loans, affiliate links, or age-restricted products.
Correct Selection
Mismatch
This causes Code 601.
Update Campaign Attributes
Go back to your CSP/TCR portal and edit the campaign. Check the boxes for any attributes that apply to your business content.
Pre-Resubmission Checklist
- I have enabled "Direct Lending" if I mention loans.
- I have enabled "Age Gated" if I sell alcohol/vape.
- My sample messages do not contradict my attribute selection.
Fix It Faster
Ensure your campaign settings match your content.
Related Rejections
Unsure Which Attributes Apply?
Attribute errors are common and easy to fix. Let our team review your profile.
Legal Disclaimer: This guidance provides general information about 10DLC compliance requirements (Code 601). Organizations should consult qualified legal counsel for guidance specific to their messaging programs.
© 2025 MyTCRPlus. All rights reserved.