Disallowed Content Detected

Why This Rejection Happens

This is a blanket rejection for any violation of the SHAFT (Sex, Hate, Alcohol, Firearms, Tobacco) policy or other prohibited content rules. Vetting agents found keywords, images, or business practices on your website or in your samples that are banned on 10DLC networks.

• Cannabis/CBD/Kratom keywords (Federally illegal or high risk).
• Vaping or E-cigarette sales.
• Third-party lead generation or affiliate marketing links.
• Get-rich-quick schemes or multi-level marketing (MLM).

Root Cause Analysis

Primary Triggers

• Zero Tolerance: Carriers like T-Mobile impose immediate fines for SHAFT violations. This code is often a warning before a fine is levied.
• Broad Interpretation: "Prohibited" includes not just illegal items, but also high-risk financial services (payday loans), debt collection, and deceptive marketing.

Step-by-Step Remediation

Identify the Violation

Review your content against the prohibited list: Cannabis, CBD, Vape, Kratom, Gambling, Loans, Debt Relief, Crypto, Sex, Hate, Firearms. If you sell any of these, you are likely blocked permanently.

Cleanse Website

If you are a legitimate business with some incidental risky content (e.g., a convenience store that sells vapes but texts about pizza), remove the prohibited items from your homepage or linked pages to pass vetting.

Pre-Resubmission Checklist

• I confirm my business is not in a prohibited vertical.
• I have removed keywords related to drugs, weapons, or adult content.

Risk Audit

Scan your site for banned terms.

Blocked for Content?

Some verticals are simply incompatible with 10DLC. We can advise on alternatives.

What reviewers check for code 30897

Code 30897 is reported as "Disallowed Content Detected". SHAFT stands for sex, hate, alcohol, firearms and tobacco, the content categories carriers prohibit or restrict, and reviewers apply the same scrutiny to cannabis, illegal substances, gambling, deceptive marketing, spam and phishing. This code means something in the brand, website, campaign description or samples matched one of these categories or looked deceptive.

Where code 30897 comes from

Code 30897 is one of the brand and campaign registration errors Twilio returns in its 30xxx error range when vetting fails. Other CSPs report the same underlying problem under their own reason codes, so the remediation below applies on any platform. It is marked High severity: it blocks approval, but it is fully fixable by correcting the submission and resubmitting.

Fix and verify before resubmitting

1. Review every sample message, the campaign description and the website for restricted categories.
2. Remove or rewrite flagged content; restricted products cannot be promoted on 10DLC.
3. Remove misleading claims, urgency tactics, fake prizes and deceptive links.
4. If restricted content is legal and gated (for example alcohol with an age gate), declare the attribute and document the gate.
5. Resubmit with a description that clearly states what will and will not be sent.
6. Resubmit with a note that references code 30897 (Disallowed Content Detected) and lists each change made.

Sample resubmission note

Many CSPs let you add a note for the reviewer when you resubmit. A short, specific note shows what changed and speeds up the second review. Example for Saltbox Kitchen:

Saltbox Kitchen corrected the deficiency reported as code 30897 (Disallowed Content Detected). Changes made: review every sample message, the campaign description and the website for restricted categories; remove or rewrite flagged content; restricted products cannot be promoted on 10DLC; remove misleading claims, urgency tactics, fake prizes and deceptive links. All URLs, keywords and auto-replies were re-tested from an external network before this resubmission, and the campaign text now matches the live opt-in exactly.

Common mistakes that keep code 30897 coming back

• Treating the code as random and resubmitting unchanged.
• Fixing samples but leaving restricted products on the linked website.
• Using shortened or obscured links that look like phishing.

Related rejection codes

• Code 30883: SHAFT Content Violation Detected
• Code 4100: SHAFT Content Violation Detected
• Code 2131: Verbal Script Missing STOP Instructions
• Code 2128: Opt-in Form Missing HELP Instructions
• Code 2127: Verbal Script Missing STOP Instructions
• Code 2126: Opt-in Form Missing STOP Instructions

Frequently asked questions about code 30897

How do I find which content triggered code 30897?

Ask your CSP for the reviewer's notes, then check samples, description and website for SHAFT categories, misleading claims and suspicious links.

Can I appeal if nothing restricted is present?

Yes. Explain the legitimate content through your CSP and point out any terms that may have been misread.

Legal Disclaimer: Code 30897 reflects carrier acceptable use policies. Violations may result in permanent suspension of service.

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