Why This Rejection Happens
The Opt-in Confirmation Message (the first message sent after a user subscribes) failed to inform the user how often they will be messaged.
Root Cause Analysis
Acceptable Phrases
- "Message frequency varies" (Safest/Most common)
- "4 msgs/month" (Specific)
- "One-time passcode" (For transactional)
The Fix
✓ Correct Message
"Welcome to Brand Updates! Msg frequency varies. Msg&data rates apply. Reply HELP for help, STOP to cancel."
✗ Incorrect Message
"You are subscribed to updates. Msg&data rates apply." (Missing frequency)
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