Marketing Sample Without Attribute

Why This Rejection Happens

Your sample messages are promotional (e.g., "Sale," "Discount," "Buy Now"), but you registered the campaign as a strictly transactional/informational use case (like "Account Notification" or "Customer Care").

Root Cause Analysis

The Fix

Change your campaign type to "Marketing" or "Mixed". Do not try to rephrase marketing as an alert.

✓ Correct Use Case

Select "Marketing".

✗ Incorrect Use Case

"Account Notification" (when sending coupons).

Classify Correctly

Use our tool to determine if your content counts as marketing.

Comprehensive TCR rejection remediation powered by MyTCRPlus.com

What reviewers check for code 8200

Code 8200 is reported as "Marketing Sample Without Attribute". Every type of content the program sends must be declared. Reviewers reject campaigns whose samples or website show message types not covered by the use case or attributes, for example marketing content in a notification campaign, cart reminders without marketing declared, or charity content without the charity attribute.

Where code 8200 comes from

Code 8200 is a campaign review reason code used to report a specific deficiency found during manual campaign vetting. CSPs surface it in the rejection notice alongside any other codes found in the same review, so check for companion codes before resubmitting. It has a documented fix that usually needs one targeted correction and a resubmission.

Fix and verify before resubmitting

1. List every message type the program sends today and plans to send.
2. Choose a use case that covers all of them (Mixed or Marketing when promotions are included).
3. Select the matching content attributes.
4. Provide a sample for each declared type.
5. Update the opt-in language so consent covers every declared type.
6. Resubmit with a note that references code 8200 (Marketing Sample Without Attribute) and lists each change made.

Sample resubmission note

Many CSPs let you add a note for the reviewer when you resubmit. A short, specific note shows what changed and speeds up the second review. Example for Pulse Cycle Studio:

Pulse Cycle Studio corrected the deficiency reported as code 8200 (Marketing Sample Without Attribute). Changes made: list every message type the program sends today and plans to send; choose a use case that covers all of them (Mixed or Marketing when promotions are included); select the matching content attributes. All URLs, keywords and auto-replies were re-tested from an external network before this resubmission, and the campaign text now matches the live opt-in exactly.

Common mistakes that keep code 8200 coming back

• Treating abandoned-cart messages as transactional (they are marketing).
• Adding promotions to an existing notification campaign later.
• Forgetting to declare embedded links or phone numbers.

Related rejection codes

• Code 8102: Missing Sample for Use Case
• Code 8004: Undeclared Mixed Use Cases
• Code 8003: Cart Reminder Without Marketing
• Code 2200: Marketing Flow Without Attribute
• Code 2005: Undeclared Use Case Detected
• Code 2131: Verbal Script Missing STOP Instructions

Frequently asked questions about code 8200

Are abandoned-cart reminders marketing?

Yes. Carriers treat them as promotional because no transaction was completed. Declare marketing and collect marketing consent.

What happens if I start sending a new type after approval?

Undeclared content can cause filtering or suspension. Update the campaign before sending new types.