Privacy Policy Mentions Marketing

Why This Rejection Happens

Your Privacy Policy includes broad language stating you use customer data for "marketing purposes" or "sharing with partners," but you failed to exclude SMS data from this practice.

Root Cause Analysis

The Fix

Add a specific exclusion clause for text messaging.

✓ Required Clause

Update Your Policy

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What reviewers check for code 7200

Code 7200 is reported as "Privacy Policy Mentions Marketing". This code fires when the privacy policy says customer data is used for marketing or shared with partners without carving SMS data out of that use. Reviewers need to see that consent collected for texting stays with the brand.

Where code 7200 comes from

Code 7200 is a campaign review reason code used to report a specific deficiency found during manual campaign vetting. CSPs surface it in the rejection notice alongside any other codes found in the same review, so check for companion codes before resubmitting. It has a documented fix that usually needs one targeted correction and a resubmission.

Amendment that resolves the conflict

Compliant version:

Notwithstanding anything else in this policy, Brightside Dental does not share, sell or rent mobile phone numbers or text messaging consent with any third party for marketing purposes.

Fix and verify before resubmitting

1. Find every sentence describing marketing use or partner sharing.
2. Add the carrier-standard SMS exclusion directly after those sentences.
3. State plainly that SMS consent and phone numbers are not sold, rented or shared for marketing.
4. Publish the change on the URL the campaign links to.
5. Resubmit with a note that the SMS exclusion was added.
6. Resubmit with a note that references code 7200 (Privacy Policy Mentions Marketing) and lists each change made.

Sample resubmission note

Many CSPs let you add a note for the reviewer when you resubmit. A short, specific note shows what changed and speeds up the second review. Example for Brightside Dental:

Brightside Dental corrected the deficiency reported as code 7200 (Privacy Policy Mentions Marketing). Changes made: find every sentence describing marketing use or partner sharing; add the carrier-standard SMS exclusion directly after those sentences; state plainly that SMS consent and phone numbers are not sold, rented or shared for marketing. All URLs, keywords and auto-replies were re-tested from an external network before this resubmission, and the campaign text now matches the live opt-in exactly.

Common mistakes that keep code 7200 coming back

• Placing the SMS exclusion on the SMS terms page but not in the privacy policy.
• Writing "we rarely share data", which still permits sharing.
• Forgetting affiliate sharing language in a separate cookies or data section.

Related rejection codes

• Code 7014: Privacy Policy Mentions Marketing
• Code 2131: Verbal Script Missing STOP Instructions
• Code 2128: Opt-in Form Missing HELP Instructions
• Code 2127: Verbal Script Missing STOP Instructions
• Code 2126: Opt-in Form Missing STOP Instructions
• Code 2124: Verbal Script Missing Frequency Disclosure

Frequently asked questions about code 7200

Can our privacy policy still mention email marketing?

Yes. Marketing by the brand itself is fine; the issue is sharing SMS data with others. Add the exclusion and keep the rest of the policy.

Where should the clause go?

Under a heading such as "Text Messaging" or immediately after the data-sharing section, so reviewers see it without reading the entire policy.