Charity Content Without Attribute

Why This Rejection Happens

Your sample messages include words like "Donate", "Charity", "Nonprofit", or "Fundraiser," but you did not select the 501(c)(3) or Charity attribute in your campaign settings.

Root Cause Analysis

The Fix

Enable the attribute if you are a charity, or remove the language if you are not.

Option A: Enable Attribute

Go to Campaign Attributes and set "501(c)(3)" to TRUE. (Requires valid EIN).

Option B: Remove Keywords

Change "Donate now" to "Support our cause" (if not a registered nonprofit) to avoid the automated flag.

Check Your Attributes

Verify which attributes match your content before submitting.

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What reviewers check for code 8001

Code 8001 is reported as "Charity Content Without Attribute". The Charity use case is reserved for registered 501(c)(3) organizations. Reviewers verify tax-exempt status and that messages concern the organization's mission, events and donations. Charity content sent under another use case, or charity registration without proof of status, is rejected.

Where code 8001 comes from

Code 8001 is a campaign review reason code used to report a specific deficiency found during manual campaign vetting. CSPs surface it in the rejection notice alongside any other codes found in the same review, so check for companion codes before resubmitting. It has a documented fix that usually needs one targeted correction and a resubmission.

Fix and verify before resubmitting

1. Confirm 501(c)(3) status in the IRS Tax Exempt Organization Search.
2. Register the brand as a nonprofit with the exact IRS legal name and EIN.
3. Select the Charity use case and declare charity content.
4. Provide proof of status (IRS determination letter) if requested.
5. Keep samples focused on mission updates, volunteering and donations.
6. Resubmit with a note that references code 8001 (Charity Content Without Attribute) and lists each change made.

Sample resubmission note

Many CSPs let you add a note for the reviewer when you resubmit. A short, specific note shows what changed and speeds up the second review. Example for Saltbox Kitchen:

Saltbox Kitchen corrected the deficiency reported as code 8001 (Charity Content Without Attribute). Changes made: confirm 501(c)(3) status in the IRS Tax Exempt Organization Search; register the brand as a nonprofit with the exact IRS legal name and EIN; select the Charity use case and declare charity content. All URLs, keywords and auto-replies were re-tested from an external network before this resubmission, and the campaign text now matches the live opt-in exactly.

Common mistakes that keep code 8001 coming back

• Registering a 501(c)(4) or (c)(6) as a charity.
• Sending donation appeals under a marketing campaign without declaring charity content.
• Using a fiscal sponsor's EIN without documentation.

Related rejection codes

• Code 9002: Charity Missing 501c3 Proof
• Code 2131: Verbal Script Missing STOP Instructions
• Code 2128: Opt-in Form Missing HELP Instructions
• Code 2127: Verbal Script Missing STOP Instructions
• Code 2126: Opt-in Form Missing STOP Instructions
• Code 2124: Verbal Script Missing Frequency Disclosure

Frequently asked questions about code 8001

Can a church use the Charity use case?

Churches are often 501(c)(3) without a determination letter. Provide documentation your CSP accepts, or use a standard use case.

Do charity campaigns get special pricing?

Some carriers offer reduced fees for verified charities. Ask your CSP.