Sample Msg Mismatches Use Case

Why This Rejection Happens

The type of campaign you selected (e.g., "2FA", "Charity", "Marketing") contradicts the content of your sample messages.

Root Cause Analysis

Common Scenarios

Scenario A: Hidden Marketing

You selected "Account Notification" (Informational) but your message says "Check out our holiday sale!". This is a violation of the use case.

Scenario B: Charity Mismatch

You selected "Charity" (501c3 specific) but the samples are for a for-profit business drive.

Scenario C: Mixed Use Case

Your samples show BOTH "Your code is 1234" AND "Buy 1 Get 1 Free". You must select "Mixed" or "Marketing" as the use case, not just "2FA".

The Fix

Either update your campaign Use Case setting or rewrite your samples to match the existing setting.

Pro Tip:

If you send any marketing content at all, select "Marketing" or "Low Volume Mixed". Do not try to sneak marketing into an "Account Notification" campaign; carriers will block it.

Related Rejection Codes

Select the Right Use Case

Use our wizard to identify the correct campaign type for your traffic.

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What reviewers check for code 6014

Code 6014 is reported as "Sample Msg Mismatches Use Case". Reviewers compare the use case, campaign description, sample messages, website and attributes, and expect them to tell the same story. A marketing sample in a notification campaign, samples about a different business, attributes that contradict content, or a website for unrelated services all produce mismatch codes.

Where code 6014 comes from

Code 6014 is a campaign review reason code used to report a specific deficiency found during manual campaign vetting. CSPs surface it in the rejection notice alongside any other codes found in the same review, so check for companion codes before resubmitting. It is marked High severity: it blocks approval, but it is fully fixable by correcting the submission and resubmitting.

Fix and verify before resubmitting

1. Write down the program's actual purpose and pick the use case that fits it.
2. Rewrite the description to match that use case.
3. Replace samples with real templates that fit the use case and mention the brand.
4. Set attributes (embedded links, phone numbers, age gate, direct lending) to reflect the samples.
5. Check that the website shows the products or services the messages discuss.
6. Resubmit with a note that references code 6014 (Sample Msg Mismatches Use Case) and lists each change made.

Sample resubmission note

Many CSPs let you add a note for the reviewer when you resubmit. A short, specific note shows what changed and speeds up the second review. Example for Studio Juniper Salon:

Studio Juniper Salon corrected the deficiency reported as code 6014 (Sample Msg Mismatches Use Case). Changes made: write down the program's actual purpose and pick the use case that fits it; rewrite the description to match that use case; replace samples with real templates that fit the use case and mention the brand. All URLs, keywords and auto-replies were re-tested from an external network before this resubmission, and the campaign text now matches the live opt-in exactly.

Common mistakes that keep code 6014 coming back

• Choosing Mixed or Marketing by default without matching samples.
• Using samples copied from another client.
• Leaving attribute defaults that contradict the samples.

Related rejection codes

• Code 603: Brand Website and Samples Inconsistent
• Code 601: Attributes Mismatch Website or Samples
• Code 2004: Description Mismatches Sample Messages
• Code 2003: Description Mismatches Use Case
• Code 602: Use Case Mismatches Sample Messages
• Code 2131: Verbal Script Missing STOP Instructions

Frequently asked questions about code 6014

Which field should I change to fix code 6014?

Usually the samples or the use case. Decide what you will actually send, then align every field to it.

Can one campaign cover reminders and promotions?

Yes, with the Mixed or Marketing use case and samples showing both types.