Why This Rejection Happens
The reviewer or automated crawler identified a phone number input field on your website (e.g., Contact Us, Checkout, Newsletter) but found no accompanying legal disclosure text.
Common Triggers: Contact forms requesting "Phone Number" without a disclaimer, or "optional" phone fields that lack consent language.
Root Cause Analysis
Primary Triggers
- Silent Collection: Asking for a phone number for "shipping updates" without explicitly mentioning SMS/Text messaging.
- Buried Terms: Hiding the consent language inside a "Terms of Service" hyperlink rather than displaying it near the submit button.
- Legacy Forms: Older "Contact Us" pages that were never updated for 10DLC compliance.
Required Elements
| Element | Required Language (Example) | Rationale |
|---|---|---|
| Brand Name | MyCompany | User must know who is messaging them. |
| Message Frequency | Message frequency varies | Sets expectations for volume. |
| Fee Disclosure | Msg & data rates may apply | Mandatory carrier requirement. |
| Help/Stop Info | Text HELP for help, STOP to cancel | Clear opt-out instructions. |
Step-by-Step Remediation
Add Disclosure Text Immediately Above/Below "Submit"
Place a static disclosure block near the Call-to-Action (CTA) button. It must be visible to the un-aided eye (no tiny fonts).
Compliant Example
By clicking "Subscribe", I agree to receive recurring marketing text messages from [Brand Name] at the number provided. Consent is not a condition to purchase. Msg & data rates may apply. Msg frequency varies. Reply HELP for help and STOP to cancel. View our Privacy Policy.
Non-Compliant Example
We respect your privacy.
Update Privacy Policy Links
Ensure the disclosure text includes a direct hyperlink to your Privacy Policy and Terms of Service. Broken links here often trigger Code 7101.
MyTCRPlus Tools That Can Help
Consent Language Validator
Copy/paste your website disclaimer to check for missing required phrases.
Remediation Focus Package
Get specific templates for "Contact Us" vs "Checkout" page compliance.
Pre-Resubmission Checklist
Related Rejection Codes
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Disclaimer: This information is for educational purposes regarding 10DLC compliance and does not constitute legal advice. TCPA regulations carry significant penalties; consult legal counsel for specific guidance.