Invalid Brand Information

Why This Rejection Happens

The brand information you provided (Name, EIN, Address, Website, Vertical) does not align with the records in the vetting database or appears inconsistent. This is a catch-all code for brand identity mismatches that don't fit into more specific categories like "EIN Mismatch."

• Company Name on website is totally different from the Legal Name provided.
• Address provided is a PO Box (often rejected for Standard brands).
• Website does not appear to belong to the brand (domain mismatch).
• Vertical selection (e.g., "Real Estate") does not match business activity (e.g., "Retail").

Root Cause Analysis

Primary Triggers

• DBA Confusion: Using a "Doing Business As" name without registering it or linking it to the legal entity causes verification to fail because the vetting agent can't connect "Joe's Pizza" to "Smith Enterprises LLC."
• Incomplete Profile: Leaving optional fields blank (like website or vertical) when they are actually needed for context can lead to this "invalid info" rejection.

Step-by-Step Remediation

Verify Legal Entity

Ensure the "Legal Company Name" field matches your IRS SS-4 or CP-575 letter *exactly*. Including punctuation.

Align Website

Make sure the website provided clearly displays the Legal Name (or registered DBA) in the footer. If the connection isn't obvious, the agent will reject it.

Pre-Resubmission Checklist

• I have matched the Legal Name to my tax documents.
• My website footer lists the Legal Entity Name.
• I selected the correct Vertical (Industry).

Fix It Faster

Automated consistency check.

Identity Verification

Correct data entry is the first step to 10DLC success.

What reviewers check for code 30894

Code 30894 is reported as "Invalid Brand Information". Brand verification compares the submitted legal name, EIN, address, country and entity type against authoritative records such as the IRS EIN database and business registries. Any mismatch, even punctuation, "Inc" versus "Incorporated", or a DBA in place of the legal name, causes rejection or unverified status.

Where code 30894 comes from

Code 30894 is one of the brand and campaign registration errors Twilio returns in its 30xxx error range when vetting fails. Other CSPs report the same underlying problem under their own reason codes, so the remediation below applies on any platform. It is marked High severity: it blocks approval, but it is fully fixable by correcting the submission and resubmitting.

Legal name entry

Rejected:

Brightside Dental

Approved:

Brightside Dental Group, LLC   (DBA: Brightside Dental)

Fix and verify before resubmitting

1. Locate the IRS EIN confirmation letter (CP 575) or request a 147C letter.
2. Enter the legal name exactly as the IRS lists it, including punctuation and suffix.
3. Use the address on file with the IRS or state registration.
4. Put trade names in the DBA or brand name field, not the legal name field.
5. Select the correct entity type (private for-profit, public, nonprofit, government).
6. Resubmit with a note that references code 30894 (Invalid Brand Information) and lists each change made.

Sample resubmission note

Many CSPs let you add a note for the reviewer when you resubmit. A short, specific note shows what changed and speeds up the second review. Example for Fernway Goods:

Fernway Goods corrected the deficiency reported as code 30894 (Invalid Brand Information). Changes made: locate the IRS EIN confirmation letter (CP 575) or request a 147C letter; enter the legal name exactly as the IRS lists it, including punctuation and suffix; use the address on file with the IRS or state registration. All URLs, keywords and auto-replies were re-tested from an external network before this resubmission, and the campaign text now matches the live opt-in exactly.

Common mistakes that keep code 30894 coming back

• Using the website or marketing name in the legal name field.
• Submitting an old address after the business moved without updating the IRS record.
• Choosing the wrong entity type, for example nonprofit for an LLC.

Related rejection codes

• Code 2006: Brand Name Mismatch
• Code 2131: Verbal Script Missing STOP Instructions
• Code 2128: Opt-in Form Missing HELP Instructions
• Code 2127: Verbal Script Missing STOP Instructions
• Code 2126: Opt-in Form Missing STOP Instructions
• Code 2124: Verbal Script Missing Frequency Disclosure

Frequently asked questions about code 30894

How do I know what the IRS has on file?

Check your CP 575 letter or call the IRS Business & Specialty Tax Line for a 147C verification letter, then copy the name exactly.

Will fixing the brand also fix my campaigns?

Campaigns can only be approved under a verified brand. Correct the brand first, then resubmit campaigns.

Legal Disclaimer: Code 30894 is a data quality error. Ensuring your brand information matches legal records prevents identity fraud.

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