Why This Rejection Happens
The brand information you provided (Name, EIN, Address, Website, Vertical) does not align with the records in the vetting database or appears inconsistent. This is a catch-all code for brand identity mismatches that don't fit into more specific categories like "EIN Mismatch."
- Company Name on website is totally different from the Legal Name provided.
- Address provided is a PO Box (often rejected for Standard brands).
- Website does not appear to belong to the brand (domain mismatch).
- Vertical selection (e.g., "Real Estate") does not match business activity (e.g., "Retail").
Root Cause Analysis
Primary Triggers
- DBA Confusion: Using a "Doing Business As" name without registering it or linking it to the legal entity causes verification to fail because the vetting agent can't connect "Joe's Pizza" to "Smith Enterprises LLC."
- Incomplete Profile: Leaving optional fields blank (like website or vertical) when they are actually needed for context can lead to this "invalid info" rejection.
Step-by-Step Remediation
Verify Legal Entity
Ensure the "Legal Company Name" field matches your IRS SS-4 or CP-575 letter *exactly*. Including punctuation.
Align Website
Make sure the website provided clearly displays the Legal Name (or registered DBA) in the footer. If the connection isn't obvious, the agent will reject it.
Pre-Resubmission Checklist
- I have matched the Legal Name to my tax documents.
- My website footer lists the Legal Entity Name.
- I selected the correct Vertical (Industry).
Fix It Faster
Automated consistency check.
Related Rejections
Identity Verification
Correct data entry is the first step to 10DLC success.
Legal Disclaimer: Code 30894 is a data quality error. Ensuring your brand information matches legal records prevents identity fraud.
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