Reseller Brand Non-compliant KYC

Why This Rejection Happens

This rejection means the "Know Your Customer" (KYC) identity verification for the brand failed. The information provided (Legal Company Name, EIN/Tax ID, Address) does not exactly match the IRS records or the business registry database used by The Campaign Registry (TCR).

• Typo in the Employer Identification Number (EIN).
• Legal Name mismatch (e.g., "Acme Inc" vs "Acme Inc.").
• Using a "Doing Business As" (DBA) name instead of the legal entity name.
• Address provided does not match the IRS registration address.

Root Cause Analysis

Primary Triggers

• The "LLC" Mismatch: Submitting "Joe's Pizza" (DBA) when the EIN belongs to "Joseph Smith Enterprises LLC". The system expects the legal name associated with the Tax ID.
• New Business Lag: If you obtained your EIN yesterday, it may not be in the validation database yet. It can take 2-4 weeks for new EINs to propagate.

Data Match Requirements

Step-by-Step Remediation

Retrieve IRS Document CP-575

Find the original letter from the IRS assigning your EIN. Look at the "Legal Name" and "Address" exactly as printed on that letter.

Update Brand Profile

Go to the Brand Registration section. Correct the Legal Name to match the IRS letter character-for-character. If the letter says "THE ACME COMPANY", do not write "Acme Co".

Pre-Resubmission Checklist

• I have checked my EIN against my IRS CP-575 form.
• I have used the Legal Entity Name (not DBA).
• I have verified the vertical/industry selection.

Fix It Faster

Validate your entity data.

Stuck in Verification Limbo?

We can troubleshoot complex entity verification issues directly with TCR.

What reviewers check for code 710

Code 710 is reported as "Reseller Brand Non-compliant KYC". Resellers and ISVs that register brands for their customers must perform know-your-customer (KYC) checks and register each end client as its own brand. Reviewers reject reseller registrations where the end business is not identified, where the reseller's details are used for the client, or where KYC documentation is missing.

Where code 710 comes from

Code 710 is a vetting rejection reason applied during brand or campaign review and passed back to you by your CSP. It identifies the specific deficiency the reviewer found, so fixing exactly that item is the fastest route to approval. It is marked High severity: it blocks approval, but it is fully fixable by correcting the submission and resubmitting.

Fix and verify before resubmitting

1. Register each end customer as a separate brand with its own legal name and EIN.
2. Collect and retain KYC evidence (business documents, website, contact) for each client.
3. Declare the reseller relationship using the CSP's reseller or ISV fields.
4. Make sure each client's campaign, opt-in and policies reference the client, not the reseller.
5. Remove clients you cannot verify.
6. Resubmit with a note that references code 710 (Reseller Brand Non-compliant KYC) and lists each change made.

Sample resubmission note

Many CSPs let you add a note for the reviewer when you resubmit. A short, specific note shows what changed and speeds up the second review. Example for Studio Juniper Salon:

Studio Juniper Salon corrected the deficiency reported as code 710 (Reseller Brand Non-compliant KYC). Changes made: register each end customer as a separate brand with its own legal name and EIN; collect and retain KYC evidence (business documents, website, contact) for each client; declare the reseller relationship using the CSP's reseller or ISV fields. All URLs, keywords and auto-replies were re-tested from an external network before this resubmission, and the campaign text now matches the live opt-in exactly.

Common mistakes that keep code 710 coming back

• Registering all clients under the reseller's brand.
• Using the reseller's website as the opt-in for client programs.
• Skipping KYC for small clients.

Related rejection codes

• Code 2131: Verbal Script Missing STOP Instructions
• Code 2128: Opt-in Form Missing HELP Instructions
• Code 2127: Verbal Script Missing STOP Instructions
• Code 2126: Opt-in Form Missing STOP Instructions
• Code 2124: Verbal Script Missing Frequency Disclosure
• Code 2123: Verbal Script Missing Message Type

Frequently asked questions about code 710

Can one campaign cover all of our clients?

No. Each client is a separate sender and needs its own brand and campaign.

What KYC evidence should we keep?

Legal name, EIN, address, website, authorized contact and proof the client approved the registration.

Legal Disclaimer: Code 710 relates to identity verification. Providing false information to TCR or carriers is a violation of service terms and may have legal consequences.

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