Why This Rejection Happens
This is a duplicate of Code 704 (SHAFT - Gambling). Your campaign involves betting, casinos, sports wagering, or sweepstakes where a purchase is required. This content is high-risk and restricted. It often requires a Special Business Review (SBR) and state licensing proof.
- Running a raffle without "No Purchase Necessary" language.
- Fantasy Sports apps without proper age-gating.
- Casino promotions in states where it is illegal.
- Using the word "Bet" or "Wager" in sample messages.
Root Cause Analysis
Primary Triggers
- Missing SBR: Gambling traffic typically requires pre-approval via a "Special Business Review" form submitted to T-Mobile. Standard registration is not enough.
- Geo-Gating Failure: Online gambling is legal in some states (NJ, NV) but illegal in others. Carriers require proof that you can geo-fence your messages to legal jurisdictions.
Step-by-Step Remediation
Install 21+ Age Gate
Ensure your website has a mandatory age verification popup.
Contact CSP for SBR
Ask your messaging provider if they support gambling traffic. If yes, request the SBR form. You will need to attach your state licenses.
Pre-Resubmission Checklist
- I have valid gambling licenses for the states I target.
- I have enabled the "Age Gated Content" attribute.
Check Status
See if your betting use case is allowed.
Related Rejections
Complex Compliance?
Gambling is one of the hardest verticals to approve. Expert help is recommended.
Legal Disclaimer: Code 7003 enforces federal/state gambling laws on the carrier network. 10DLC approval does not constitute legal authorization to operate a gambling business.
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