Why This Rejection Happens
This rejection means your sample messages or campaign description indicates you are using SMS to aggressively attack competitors or solicit their customers in a way that violates carrier acceptable use policies. Carriers prohibit harassment, defamation, or using unauthorized trademarks of other companies.
- "Switch from AT&T today and save!" (Using another brand's name).
- "Don't use [Competitor], they are a scam." (Defamatory language).
- Targeting a specific competitor's customer list without their consent.
Root Cause Analysis
Primary Triggers
- Trademark Violation: Using another company's trademark in your text message without permission is a policy violation and legal risk carriers want to avoid.
- Aggressive Sales Tactics: Carriers filter out "attack ads" or messages that seem designed to poach customers aggressively, as these often lead to high spam complaints.
Step-by-Step Remediation
Remove Competitor Names
Edit your sample messages. Remove any mention of other companies. Focus solely on the value *your* brand provides.
Adjust Tone
Ensure the message tone is informational or promotional for *your* product, not disparaging of others.
Pre-Resubmission Checklist
- I have removed all third-party brand names from samples.
- My description focuses on my services, not comparing to others.
Check for Triggers
Scan for prohibited terms.
Related Rejections
Clean Up Your Messaging
Professionalism is key to 10DLC approval.
Legal Disclaimer: Code 7008 enforces fair marketing practices. Carriers avoid liability for trademark infringement or harassment carried over their networks.
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