TCR Code 6007
HELP Msg Missing Brand Name
Identity Error
Rejection Rate
25%
Avg Fix Time
2 Min
Success Rate
100%
Why This Rejection Happens
When a user replies "HELP", your automated response did not identify who the message was coming from.
Root Cause Analysis
Context: Users may text "HELP" months after subscribing and have forgotten who the short code belongs to. Identifying the brand again is mandatory.
The Fix
Start your HELP message with your brand name.
✓ Correct Message
"[Brand Name]: For help, email support@brand.com or call 555-0199. Msg&data rates apply."
✗ Incorrect Message
"For help email support@brand.com." (Who is this?)