Why This Rejection Happens
When a user replies "HELP", your automated response did not identify who the message was coming from.
Root Cause Analysis
The Fix
Start your HELP message with your brand name.
✓ Correct Message
"[Brand Name]: For help, email support@brand.com or call 555-0199. Msg&data rates apply."
✗ Incorrect Message
"For help email support@brand.com." (Who is this?)
Validate Your Messages
Ensure all your auto-responses are compliant.
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