TCR Code 2122
Verbal Script Missing Brand Name
Consent Flow Error
Rejection Rate
10%
Avg Fix Time
15 Min
Success Rate
98%
Why This Rejection Happens
Your verbal consent script (the text read aloud by your staff) does not explicitly state the name of the business or brand that will be sending the messages.
Root Cause Analysis
Identity Requirement: A consumer cannot consent to receive messages if they don't know who the sender is. The brand name must be part of the spoken script.
The Fix
Insert your Brand Name clearly into the script.
✓ Correct Script
"Do you agree to receive appointment reminders from [MyClinic] at this number? Msg & data rates may apply..."
✗ Non-Compliant
"Do you agree to receive text messages from us?" (Who is "us"?)