Fix Code 603: Brand Website and Samples Inconsistent | MyTCRPlus

Code 603 High Priority

Brand Website and Samples Inconsistent

HIGH SEVERITY

12%

Rejection Rate

2 hrs

Avg Fix Time

92%

Success Rate

Why This Rejection Happens

The brand identity, products, or services shown on your website do not align with the content described in your sample messages. The vetting agent visited your site expecting to see "Product A" (from your messages) but saw "Product B" (or a generic parent company) instead.

Common Triggers:

Using a generic holding company website (e.g., "ABC Holdings") for a specific product campaign (e.g., "Pizza Shop").
Website is for "Plumbing Services" but messages discuss "Real Estate".
Brand name in messages (e.g., "Mike's Gym") doesn't appear anywhere on the provided URL.
Website is still a template with "Lorem Ipsum" text.

Root Cause Analysis

Regulatory Framework: TCR Brand Identity Verification Standards.

Primary Triggers

The "DBA" Disconnect: You registered under your legal LLC name but your website and texts use a completely different trade name (DBA) that isn't linked in the application.
Vertical Mismatch: Vetting agents use the website to verify the legitimacy of the use case. If the vertical on the web (e.g., Retail) doesn't match the texts (e.g., Medical Alerts), it's rejected.

Alignment Checklist

Element	Must Match	Example Error
Brand Name	Website Header vs. Message Signature	Site: "Smith LLC" / Text: "Joe's Pizza"
Services	Products on Site vs. Message Topic	Site: Auto Repair / Text: "Refinance your home"
Logo	Site Logo vs. Brand Name	Site uses default Wix/Wordpress logo.

Step-by-Step Remediation

Sync Your Identity

Ensure the website URL you provided actually represents the brand sending the messages. If you are a parent company, create a landing page for the specific product/service you are texting about.

Inconsistent

URL: holdings.com (Investment Firm)
Msg: "Your burger is ready at BurgerJoint!"

Vetting agent cannot verify BurgerJoint exists.

Consistent

URL: burgerjoint.com
Msg: "Your burger is ready at BurgerJoint!"

Footer Alignment

Add your legal entity name (the one associated with your EIN) to the footer of the website: "Powered by [Legal Entity Name]" or "Copyright [Legal Entity Name]". This connects the DBA to the legal registration.

Pre-Resubmission Checklist

My website explicitly mentions the products/services I am texting about.
The brand name in my messages appears on the website.
My legal entity name is visible in the website footer.

Fix It Faster

Verify your brand consistency automatically.

Brand Checker →

Scan your URL and Sample for mismatches.

Site Scanner →

Ensure your site content is visible to carriers.

Related Rejections

Code 30894 Invalid Brand Info Code 2006 Brand Name Mismatch Code 1003 Website Inaccessible

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Legal Disclaimer: This guidance provides general information about 10DLC compliance requirements (Code 603). Organizations should consult qualified legal counsel for guidance specific to their messaging programs.

Fix TCR Code 603: Brand Website and Samples Inconsistent