Use Case Mismatches Sample Messages

The Consistency Requirement

Code 602 means your declared Campaign Use Case (e.g., "Account Notifications") does not align with your Sample Messages (e.g., "Buy one get one free!"). Carriers require strict categorization; you cannot send marketing content under a transactional use case.

Common Mismatches

Scenario A: Hidden Marketing

You selected "Customer Care" or "2FA".

Your Sample Message:

Correction: Remove the "20% off" offer or switch use case to "Marketing".

Scenario B: Vague "Mixed"

You selected "Mixed" or "Low Volume Mixed".

Your Sample Messages:

Correction: If you selected Mixed, you must provide samples of BOTH marketing and transactional message types.

How to Fix

1. Audit Your Samples

   Review every sample message submitted. Do they contain call-to-actions, coupons, discount codes, or upsells?

2. Match the Category

   If your samples are purely transactional: Change Use Case to "Account Notifications" or "Customer Care".
   If your samples have ANY marketing: Change Use Case to "Marketing" or "Mixed".

3. Update Description

   Ensure your "Campaign Description" explicitly states the purpose found in your samples. E.g., "This campaign sends appointment reminders and occasional seasonal discount offers."

Not sure which use case fits?

Our interactive wizard can recommend the correct category based on your message intent.

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What reviewers check for code 602

Code 602 is reported as "Use Case Mismatches Sample Messages". Reviewers compare the use case, campaign description, sample messages, website and attributes, and expect them to tell the same story. A marketing sample in a notification campaign, samples about a different business, attributes that contradict content, or a website for unrelated services all produce mismatch codes.

Where code 602 comes from

Code 602 is a vetting rejection reason applied during brand or campaign review and passed back to you by your CSP. It identifies the specific deficiency the reviewer found, so fixing exactly that item is the fastest route to approval. It is marked High severity: it blocks approval, but it is fully fixable by correcting the submission and resubmitting.

Fix and verify before resubmitting

1. Write down the program's actual purpose and pick the use case that fits it.
2. Rewrite the description to match that use case.
3. Replace samples with real templates that fit the use case and mention the brand.
4. Set attributes (embedded links, phone numbers, age gate, direct lending) to reflect the samples.
5. Check that the website shows the products or services the messages discuss.
6. Resubmit with a note that references code 602 (Use Case Mismatches Sample Messages) and lists each change made.

Sample resubmission note

Many CSPs let you add a note for the reviewer when you resubmit. A short, specific note shows what changed and speeds up the second review. Example for Studio Juniper Salon:

Studio Juniper Salon corrected the deficiency reported as code 602 (Use Case Mismatches Sample Messages). Changes made: write down the program's actual purpose and pick the use case that fits it; rewrite the description to match that use case; replace samples with real templates that fit the use case and mention the brand. All URLs, keywords and auto-replies were re-tested from an external network before this resubmission, and the campaign text now matches the live opt-in exactly.

Common mistakes that keep code 602 coming back

• Choosing Mixed or Marketing by default without matching samples.
• Using samples copied from another client.
• Leaving attribute defaults that contradict the samples.

Related rejection codes

• Code 6014: Sample Msg Mismatches Use Case
• Code 603: Brand Website and Samples Inconsistent
• Code 601: Attributes Mismatch Website or Samples
• Code 2004: Description Mismatches Sample Messages
• Code 2003: Description Mismatches Use Case
• Code 2131: Verbal Script Missing STOP Instructions

Frequently asked questions about code 602

Which field should I change to fix code 602?

Usually the samples or the use case. Decide what you will actually send, then align every field to it.

Can one campaign cover reminders and promotions?

Yes, with the Mixed or Marketing use case and samples showing both types.