Prohibited Illegal Firearms

Why This Rejection Happens

This is a specific subset of the SHAFT policy targeting "Illegal" firearms. While Code 702 covers general firearms marketing, Code 7011 specifically flags content related to unregistered weapons, ghost guns, 3D printed firearm files, or kits designed to bypass firearms regulations.

• "Ghost Gun" kits (80% receivers).
• 3D printer files for lower receivers.
• Drop-in auto sears (illegal modification parts).
• Silencers/Suppressors (highly regulated).

Root Cause Analysis

Primary Triggers

• Liability Avoidance: Carriers absolutely refuse to carry traffic for items that exist to bypass federal registration (ghost guns). This is a hard ban.
• Contextual Triggers: If you sell legal gun parts but use language like "untraceable" or "no paperwork," the filters will flag it as illegal activity (7011) rather than just restricted activity (702).

Step-by-Step Remediation

Audit Inventory

If you sell ghost gun kits or auto-sears, stop using 10DLC. There is no remediation.

Correct False Positives

If you sell legal gunsmithing tools but were flagged, change your website copy. Remove words like "unregistered" or "private build." Focus on "repair" and "maintenance." Ensure Age Gate (21+) is active.

Pre-Resubmission Checklist

• I confirm I am not selling ghost gun kits.
• I have removed language suggesting evasion of laws ("no papers").

Risk Audit

Identify flagged items.

Legal or Illegal?

10DLC rules on firearms are stricter than federal law. Ensure you comply with *carrier* policy.

What reviewers check for code 7011

Code 7011 is reported as "Prohibited Illegal Firearms". Carriers restrict or prohibit messaging that promotes the sale of firearms, ammunition, firearm accessories, explosives and other weapons, and prohibit content about illegal weapons entirely. Reviewers check the brand vertical, website catalog and sample messages for weapon sales or promotion.

Where code 7011 comes from

Code 7011 is a campaign review reason code used to report a specific deficiency found during manual campaign vetting. CSPs surface it in the rejection notice alongside any other codes found in the same review, so check for companion codes before resubmitting. It is marked Critical: it describes content or a business model carriers do not permit, so the campaign cannot be approved until that content is removed, not just reworded.

Fix and verify before resubmitting

1. Remove promotional messages about firearms, ammunition, parts or weapons from the program.
2. Limit messaging to non-promotional account, order or event information if the business sells these products.
3. Make sure the website linked in messages does not lead directly to weapon sales pages.
4. State in the campaign description that no weapon promotion will be sent.
5. Consider toll-free or other channels only where the provider explicitly allows the content.
6. Resubmit with a note that references code 7011 (Prohibited Illegal Firearms) and lists each change made.

Sample resubmission note

Many CSPs let you add a note for the reviewer when you resubmit. A short, specific note shows what changed and speeds up the second review. Example for Ridgeway Auto Care:

Ridgeway Auto Care corrected the deficiency reported as code 7011 (Prohibited Illegal Firearms). Changes made: remove promotional messages about firearms, ammunition, parts or weapons from the program; limit messaging to non-promotional account, order or event information if the business sells these products; make sure the website linked in messages does not lead directly to weapon sales pages. All URLs, keywords and auto-replies were re-tested from an external network before this resubmission, and the campaign text now matches the live opt-in exactly.

Common mistakes that keep code 7011 coming back

• Sending sale announcements for ammunition or accessories.
• Linking to a storefront category of firearms in otherwise neutral messages.
• Describing a shooting range program with sale promotions mixed in.

Related rejection codes

• Code 7009: Prohibited Illegal Weapons
• Code 702: Prohibited Content: Firearms & Ammo
• Code 2131: Verbal Script Missing STOP Instructions
• Code 2128: Opt-in Form Missing HELP Instructions
• Code 2127: Verbal Script Missing STOP Instructions
• Code 2126: Opt-in Form Missing STOP Instructions

Frequently asked questions about code 7011

Can a shooting range or sporting goods store use 10DLC?

Often yes for non-promotional messages such as reservations, class schedules and order pickup, without promoting weapon sales.

Are knives and self-defense products covered by code 7011?

Carriers treat weapons broadly. Avoid promoting any product designed as a weapon.

Legal Disclaimer: Code 7011 reflects carrier prohibitions on items that circumvent firearms regulations. Approval is impossible for this category.

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