Why This Rejection Happens
"Affiliate Marketing" in the context of 10DLC specifically refers to lead generation where consumer data is shared with or sold to third parties. Carriers prohibit campaigns where consent is collected by Entity A but messages are sent on behalf of Entity B, or where links redirect to third-party offers.
- Privacy Policy mentions "sharing data with marketing partners."
- Messages contain links to third-party domains (affiliate links).
- Opt-in language says "I agree to receive offers from [Brand] and its partners."
- Sending "loan matching" or "insurance quote" offers from multiple providers.
Root Cause Analysis
Primary Triggers
- Non-Transferable Consent: A user opting into "Joe's Deals" did not consent to receive texts from "Joe's Affiliates." 10DLC requires a direct relationship between the sender and the recipient.
- Blind Redirection: Using affiliate tracking links (e.g., bit.ly, hop.clickbank) obscures the destination, which carriers flag as high-risk phishing or spam behavior.
Affiliate vs. Referral
| Activity | Status | Explanation |
|---|---|---|
| Selling Leads | PROHIBITED | Collecting numbers to sell to other businesses. |
| Loan Matching | PROHIBITED | "We found a lender for you!" (User doesn't know the lender). |
| Brand Influencer | ALLOWED* | *If the brand sends the text directly to their own list. |
Step-by-Step Remediation
Cleanse Privacy Policy
You must explicitly state that mobile opt-in data is NOT shared with third parties. See Code 7103 for the exact clause required.
Remove Third-Party Links
Ensure all links in your sample messages point to a domain owned by the Brand registering the campaign. Do not use generic link shorteners or affiliate tracking domains.
Pre-Resubmission Checklist
- I am sending messages only to users who opted in directly to MY brand.
- My privacy policy includes the "No mobile info sharing" clause.
- I have removed broad "and partners" language from my opt-in text.
Fix It Faster
Update your policy to exclude sharing.
Related Rejections
Affiliate Model Questions?
Lead generation is tricky on 10DLC. We can help structure your compliance to avoid bans.
Legal Disclaimer: Code 708 relates to data sharing and consumer consent. Selling or sharing mobile opt-in data without explicit, specific consent is a violation of carrier policies and potentially TCPA regulations. Consult legal counsel.
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