Prohibited Lead Generation Affiliate

Why This Rejection Happens

"Lead Generation" in the context of 10DLC specifically refers to the practice of collecting consumer information (leads) to sell or share with third parties. Carriers strictly prohibit campaigns where the entity sending the message is not the entity the consumer originally contacted.

• "We found a lender for you!" (Loan matching sites).
• "Your insurance quote is ready from our partner."
• Privacy Policy says: "We share data with marketing affiliates."
• Opt-in consent is bundled for "Select Partners."

Root Cause Analysis

Primary Triggers

• Data Trading: The core issue is data provenance. If you buy a list or sell your list, you cannot use 10DLC. The sender must be the First Party who collected the consent.
• Ambiguous Consent: "I agree to receive texts from [Company] and its affiliates." This "blanket" consent is invalid for 10DLC. Consent must be specific to ONE brand.

First Party vs. Third Party

Step-by-Step Remediation

Audit Your Links

Check your sample messages. Do the links go to your own domain (brand.com) or to a tracking domain (clickbank.net, bit.ly, offer.com)? If they go elsewhere, you are flagged as an affiliate. Change them to direct links on your own site.

Fix Privacy Policy

You MUST include the specific exclusion clause: "No mobile information will be shared with third parties/affiliates for marketing/promotional purposes." (See Code 7103). Without this, lead gen is assumed.

Pre-Resubmission Checklist

• I am collecting data for MY own use, not to sell.
• I have removed all third-party affiliate tracking links.
• My Privacy Policy forbids SMS data sharing.

Am I an Affiliate?

The line is blurry. Use our vertical checker to be sure.

Is Your Business Model at Risk?

Affiliate marketing is almost entirely blocked on 10DLC. Consider other channels if this is your core model.

What reviewers check for code 7002

Code 7002 is reported as "Prohibited Lead Generation Affiliate". Carriers prohibit affiliate marketing, lead generation and any program where phone numbers or consent are collected by one company and used by another. Reviewers check whether the sender is the business the consumer dealt with, whether the website collects leads for partners, and whether samples promote third-party offers.

Where code 7002 comes from

Code 7002 is a campaign review reason code used to report a specific deficiency found during manual campaign vetting. CSPs surface it in the rejection notice alongside any other codes found in the same review, so check for companion codes before resubmitting. It is marked Critical: it describes content or a business model carriers do not permit, so the campaign cannot be approved until that content is removed, not just reworded.

Fix and verify before resubmitting

1. Make sure the brand sending messages is the same business the consumer opted in with.
2. Remove language allowing consent to be shared with "partners" or "marketing affiliates".
3. Remove third-party offers and affiliate links from samples.
4. If you are an agency, register each client as its own brand with its own opt-in.
5. Describe a first-party relationship clearly in the campaign description.
6. Resubmit with a note that references code 7002 (Prohibited Lead Generation Affiliate) and lists each change made.

Sample resubmission note

Many CSPs let you add a note for the reviewer when you resubmit. A short, specific note shows what changed and speeds up the second review. Example for Fernway Goods:

Fernway Goods corrected the deficiency reported as code 7002 (Prohibited Lead Generation Affiliate). Changes made: make sure the brand sending messages is the same business the consumer opted in with; remove language allowing consent to be shared with "partners" or "marketing affiliates"; remove third-party offers and affiliate links from samples. All URLs, keywords and auto-replies were re-tested from an external network before this resubmission, and the campaign text now matches the live opt-in exactly.

Common mistakes that keep code 7002 coming back

• Buying or renting lists and texting them.
• Running comparison or quote sites that sell leads to providers.
• Promoting partner products for commission.

Related rejection codes

• Code 708: Lead Gen Affiliate Marketing Prohibited
• Code 3102: Affiliate Marketing Prohibited
• Code 2131: Verbal Script Missing STOP Instructions
• Code 2128: Opt-in Form Missing HELP Instructions
• Code 2127: Verbal Script Missing STOP Instructions
• Code 2126: Opt-in Form Missing STOP Instructions

Frequently asked questions about code 7002

We generate leads for our own sales team. Is that lead generation?

First-party lead capture is fine when the same brand that collected consent sends the messages. The problem is passing leads or consent to other companies.

Can insurance or mortgage quote sites register?

Not when they share leads with multiple providers. Each provider must collect its own consent.

Legal Disclaimer: Code 7002 reflects strict carrier prohibitions on data sharing. Consumer consent is not a transferable asset on the 10DLC network.

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