Why This Rejection Happens
The Call-to-Action (CTA)—the specific language displayed where a user enters their phone number—is missing federally required disclosures. The vetting team looked at your website or form and did not see the specific legal text telling the user what they are signing up for.
- Missing Brand Name in the disclosure text.
- Missing "Message and data rates may apply".
- Missing "Message frequency varies".
- Missing links to Terms and Privacy Policy.
- Disclosure is located too far from the submit button (e.g., in the footer).
Root Cause Analysis
Primary Triggers
- Incomplete Disclaimer: You have a disclaimer, but it only says "We respect your privacy" instead of the full required legal block.
- Location Issue: The disclosure is buried in the footer of the website rather than being immediately next to the phone number input field.
- Brand Ambiguity: The disclosure says "I agree to receive messages from us" instead of "from [Company Name]".
Required CTA Disclosure Text
Copy & Paste Template
Step-by-Step Remediation
Add the Missing Language
Update your web form, paper form, or kiosk screen to include the full disclosure text. It must be visible before the user submits their number.
Correct CTA
Missing CTA
No disclosure text found near button.
Update Privacy & Terms Links
Ensure the words "Privacy Policy" and "Terms of Service" in your CTA are actual clickable hyperlinks that open the respective documents. Broken links or non-linked text will cause a secondary rejection (Code 30891 or 7100).
Pre-Resubmission Checklist
- The disclosure text is placed directly above or below the "Submit" button.
- Brand Name is explicitly stated in the text.
- "Message and data rates may apply" is included.
- "Message frequency varies" is included.
- Help/Stop instructions are included (or linked).
Fix It Faster
Generate the exact legal text required for your CTA.
Need a Compliant Web Form?
We can provide a hosted, compliant web form that meets all Code 804 requirements.
What reviewers check for code 804
The call to action (CTA) is every place a consumer is invited to opt in: web forms, keyword ads, signage, receipts, QR codes and checkout pages. Reviewers check that each CTA is publicly accessible and contains the full CTIA disclosure set in close proximity to the opt-in action. A CTA that is behind a login, only described in words, or missing any single disclosure fails vetting.
For code 804 (CTA Insufficient or Missing), the missing piece is the full disclosure set. Every opt-in point needs the complete disclosure set in one place: the brand name, a description of the messages, message frequency, "Msg & data rates may apply", HELP instructions, STOP instructions, and links to the privacy policy and SMS terms. Missing any one of these, or spreading them across separate pages, fails review.
Where code 804 comes from
Code 804 is a vetting rejection reason applied during brand or campaign review and passed back to you by your CSP. It identifies the specific deficiency the reviewer found, so fixing exactly that item is the fastest route to approval. It is marked High severity: it blocks approval, but it is fully fixable by correcting the submission and resubmitting.
Example: call to action for a dental practice
The example below uses a fictional dental practice, Brightside Dental, to show the difference between a submission that triggers code 804 and one that passes.
Rejected:
Text SMILE to (555) 214-0193 for updates!
Approved:
Text SMILE to (555) 214-0193 to get appointment reminders and recall notices from Brightside Dental. Up to 4 msgs/month. Msg & data rates may apply. Reply HELP for help. Reply STOP to opt out. Privacy Policy: brightsidedental.com/privacy | SMS Terms: brightsidedental.com/sms-terms
Fix and verify before resubmitting
- List every CTA location in the campaign and provide a public URL or screenshot for each.
- Add the full disclosure set where code 804 flagged it, using the approved wording for Brightside Dental's program shown above.
- Confirm each CTA shows the full disclosure set, not only the primary website form.
- For printed or in-store CTAs, upload a photo or proof that shows the disclosure text legibly.
- Remove pre-checked boxes and any language making consent a condition of purchase.
- Re-test links from the CTA to the privacy policy and SMS terms.
- Resubmit with a note that references code 804 and quotes the corrected full disclosure set.
Sample resubmission note
Many CSPs let you add a note for the reviewer when you resubmit. A short, specific note shows what changed and speeds up the second review. Example for Brightside Dental:
Brightside Dental corrected the deficiency reported as code 804 (CTA Insufficient or Missing). Changes made: list every CTA location in the campaign and provide a public URL or screenshot for each; add the full disclosure set where code 804 flagged it, using the approved wording for Brightside Dental's program shown above; confirm each CTA shows the full disclosure set, not only the primary website form. All URLs, keywords and auto-replies were re-tested from an external network before this resubmission, and the campaign text now matches the live opt-in exactly.
Common mistakes that keep code 804 coming back
- Showing some disclosures on the form and the rest only in the terms page.
- Describing the opt-in in the campaign but providing no public page or attachment that shows it.
- Using different wording in the campaign than on the live opt-in.
- Fixing the main web form but leaving signage, receipts or keyword ads unchanged.
Related rejection codes
- Code 803: Website Missing Opt-in Language
- Code 30893: Invalid Sample Messages
- Code 2132: Opt-in Instructions Insufficient
- Code 2125: Webpage Missing Opt-in Form
- Code 3009A: CTA Missing Phone Number
- Code 852: Terms and Privacy Links Missing
- Code 3011A: CTA URL Missing or Inaccessible
- Code 3010A: CTA Missing Age Gate
Frequently asked questions about code 804
Does code 804 mean the whole campaign is non-compliant?
No. Code 804 points to one gap: the full disclosure set in your call to action. Fix that gap, check the rest of the submission against the same checklist, and resubmit. Reviewers often list only the first deficiency they find, so a full self-check prevents a second rejection.
Where exactly should the full disclosure set appear?
Keep the disclosure in the same visual block as the opt-in button, keyword or checkbox. Every opt-in point needs the complete disclosure set in one place: the brand name, a description of the messages, message frequency, "Msg & data rates may apply", HELP instructions, STOP instructions, and links to the privacy policy and SMS terms.
Do I fix my live call to action or only the campaign text?
Every live call-to-action location, plus the campaign's description of them. A single non-compliant CTA is enough to fail.
Legal Disclaimer: This guidance provides general information about 10DLC compliance requirements (Code 804) and does not constitute legal advice. TCPA violations carry penalties of $500-$1,500 per message. Organizations should consult qualified legal counsel.
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