Why This Rejection Happens
The submission form was incomplete. You likely left a mandatory field blank, or your CSP's API failed to transmit a specific field (e.g., "Subscriber Help Message" or "Sample Message 2").
Root Cause Analysis
Commonly Missed Fields
- Subscriber Help Message: Often left blank if the user assumes default carrier behavior covers it (it doesn't).
- Subscriber Opt-out Message: The specific response to "STOP" is required.
- Opt-in Keywords: Fields for "START" or "SUBSCRIBE" keywords might be empty.
Step-by-Step Fix
Review All Campaign Fields
Open your campaign for editing. Look for any fields marked with an asterisk (*) that are empty. Fill them in with compliant boilerplate text.
Fill Missing Keywords
Ensure you have entered keywords for Opt-in (START), Opt-out (STOP), and Help (HELP). Even if your platform handles this programmatically, the registry requires you to declare them.
Get It Right the First Time
Use our checklist to ensure no field is left behind.
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